Health group applauds legislation to block predatory tobacco marketing to kids

    OTTAWA, May 26 /CNW/ - "Health Minister Leona Aglukkaq is to be
congratulated for acting decisively to protect Canadian kids from the
predatory marketing of tobacco companies," commended Garfield Mahood,
Executive Director of the Non-Smokers' Rights Association. "Bill C-32, with
its ban on tobacco advertising in print media, is a significant step forward
in the history of Canadian tobacco control."
    In recent months, tobacco companies have been aggressively targeting
youth through the sale of fruit- and candy-flavoured cigarillos in inexpensive
singles and 'kiddy packs' and through heavy advertising in free entertainment
weeklies with large youth readership. "The amendments to the federal Tobacco
Act introduced today by Minister Aglukkaq to ban kid-friendly additives and
flavourings and print advertising will address these offensive marketing
tactics," said Melodie Tilson, the NSRA Director of Policy. "Even more
important, the vital message that tobacco products are highly addictive and
kill half of their long-term users will no longer be masked by candy flavours
and packages affordable to youth."
    The Non-Smokers' Rights Association compliments the Harper government and
calls for all-party support for the Cracking Down on Tobacco Marketing Aimed
at Youth Act. The NSRA also urges all Members of Parliament to support passage
of the Bill before the House recesses for the summer.

    The Non-Smokers' Rights Association is a national health organization
with offices in Ottawa, Montreal, and Toronto.

For further information:

For further information: Garfield Mahood, Executive Director, Tel: (416)
928-2900, Cell: (416) 451-4285; Melodie Tilson, Director of Policy, Tel: (613)
230-4211 x3; Francois Damphousse, Directeur, bureau du Québec, Cell: (514)

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Non-Smokers Rights Association

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