KENNELBACH, AUSTRIA, August 27 /CNW/ - HEAD N.V. announced today an
alliance with the global environmental charity, Cool Earth. The partnership
will result in a worldwide environmental program - the first of its kind for a
sporting goods company.
Linking capital to climate.
Cool Earth's mission is to fight climate change head-on by protecting
endangered rainforest, which play a vital role in the global climate by
absorbing carbon. More than 100 tonnes of carbon are locked up in each acre of
rainforest -- when the forest is destroyed, the carbon that is released warms
the earth's temperature.
"Keeping carbon where it belongs is the only way to fight climate
change," said Frank Field, Co-Founder of Cool Earth. "We are delighted to
pioneer a new model of environmental responsibility, and with HEAD on board we
will address this on a global scale."
HEAD is the first sporting goods company to "supercharge" its carbon
responsibility. The company's CEO, Johan Eliasch, partnered with Field to
start Cool Earth and has made it part of the company's mission to fight global
warming. Through the partnership with Cool Earth, which begins in August 2007,
HEAD is matching ten times its annual carbon emissions with avoided
deforestation credits (rainforest carbon credits).
HEAD is committed to saving over 7,000 acres/28 km2 (per year) of mature
rainforest from destruction -- which equals the size of more than 100,000
tennis courts or 7,000 American football fields.
"Educating sports enthusiasts about the affects of carbon emissions is an
important part of why we're doing this," said Eliasch. "We all depend on a
stable climate to ski, play tennis, or dive. If we don't wake up and make a
difference now we won't be doing these things in their natural environments
It is time for action: "Don't pray for snow." Campaign
Part of HEAD's initiative with Cool Earth is to encourage sports
enthusiasts and consumers to supercharge their own carbon responsibility with
Cool Earth. All products HEAD manufactures and sells worldwide under the HEAD,
Penn, Tyrolia, and Mares brands will soon feature information about Cool Earth
and the global warming issue. The company is also launching a "Don't pray for
snow. Do something." advertising campaign in September that will feature some
of their well-known athletes including Olympic Medallist and World Champion
ski racer Bode Miller.
"I am proud to support such a worthy cause," said Bode Miller. "Cool
Earth provides an opportunity to get involved as individuals, and take a step
towards saving our environment."
Austrian ski champion Herman Maier, who is also part of the HEAD Racing
Team, agrees. "HEAD's commitment to making a difference with a global program
like this is important to me as a skier and as a citizen. I'm proud to be a
part of it."
About Cool earth - visit www.coolearth.org
About HEAD - visit www.head.com
HEAD NV is a leading global manufacturer and marketer of premium sports
equipment. Its shares are listed on the New York Stock Exchange ("HED") and
the Vienna Stock Exchange ("HEAD"). The business is organised into four
divisions: Winter Sports, Racquet Sports, Diving and Licensing. The Company's
products are sold under the following brands: Head (tennis equipment, squash
and racquetball racquets, badminton equipment, alpine skis, boots and
bindings, snowboards, bindings and boots), Penn (tennis and racquetball
balls), Tyrolia (ski bindings), and Mares/Dacor (diving equipment). HEAD N.V.
is a market leader in all these product markets. Its products are officially
endorsed by some of the world's top athletes, including Andre Agassi, Andrew
Murray, Richard Gasquet, Marat Safin, Ivan Ljubicic, Svetlana Kuznetsova,
Patty Schnyder, Amelie Mauresmo, Bode Miller, Hermann Maier, Johann Grugger,
Marco Buchel and Maria Riesch.
For further information:
For further information: HEAD SPORT AG Markus Hammerle, +43