Head & Shoulders: First hair care brand to receive independent Dermatology Review Panel endorsement

        Head & Shoulders anti-dandruff claims meet Panel's stringent
                criteria; new packaging features the DRP seal

    TORONTO, Oct. 30 /CNW/ - When making choices about which brands to
choose, it's always good to have an expert opinion. Now consumers have that
help in the hair care aisle. Head & Shoulders, Canada's No.1 selling
anti-dandruff shampoo and conditioner, has received the Dermatology Review
Panel (DRP) seal of approval and will soon display it on all its products. The
DRP seal helps consumers and medical professionals easily identify products
that meet the panel's strict guidelines and standards, and encourages
manufacturers to engage in more consumer and clinical skin care studies to
demonstrate the efficacy of a product.
    "We are thrilled to receive the DRP's approval on Head & Shoulders
shampoos and conditioners," says Alex Collins, Head & Shoulders brand manager
in Canada. "Our P&G scientists have worked diligently to ensure Head &
Shoulders provides an effective scalp and hair care experience. Having a team
of independent dermatologists validates our product claims and offers
consumers even more confidence in Head & Shoulders as an effective
anti-dandruff treatment."
    The Dermatology Review Panel, a division of DRP Dermatology Inc., was
formed to provide an independent dermatologists' review of non-prescription
skin care products (including over-the-counter and other consumer products
with skin care-related claims). The DRP comprises leading dermatologists from
across Canada, who were selected based on their expertise in various skin care
areas, geographical diversity and dedication to the mission of this program.
Please visit: www.dermatologyreviewpanel.ca
    "Many consumers are confused by claims made regarding consumer products,"
says Dr. Richard Thomas, Dermatology Review Panel. "The DRP program has been
formed to provide an independent dermatologists' review of non-prescription
skin care products. Head & Shoulders should be very proud to have earned the
    Each DRP reviewer evaluates submissions by manufacturers to verify that
there is acceptable scientific data to validate their products' claims. The
Dermatology Review Panel's seal is then granted to approved products for a
three-year period pursuant and subject to the terms of the panel's Product
Review and Certification Agreement.
    "With so many products to choose from, my patients frequently ask me to
recommend products and treatments," says Dr. Vince Bertucci, dermatologist and
consultant to Head & Shoulders. "Having an external blinded review and
endorsement can help both consumers and health professionals make informed
product choices."

    More about Head & Shoulders Scalp Care

    Backed by more than 40 years of category leadership and expertise, Head &
Shoulders research shows that dandruff can surface in a number of ways beyond
flakes. In addition to flakes, the other symptoms of dandruff include redness,
itchiness and irritation.
    The advanced hair care collection from Head & Shoulders combines
pyrithione zinc with six times more moisturizers(*). The Head & Shoulders
cleansing system is designed to help provide cosmetic benefits and a
healthy-looking scalp.
    Head & Shoulders shampoos and conditioners are formulated to be used
together to fight against the source of dandruff. Using different cosmetic
conditioners can wash away active dandruff-fighting ingredients. Used in
combination, Head & Shoulders shampoos and conditioners increase the
effectiveness of the active ingredient, while nourishing hair for all-day

    Respect the Scalp, Love the Hair

    There are 10 collections in the Head & Shoulders shampoo lineup,
including: Classic Clean, Dry Scalp Care, Smooth & Silky, Restoring Shine,
Ocean Lift, Refresh, Sensitive Care, Extra Volume(xx), Citrus Breeze(xx) and
Intensive Treatment(xx).
    Head & Shoulders' first-ever line of anti-dandruff conditioners can be
applied at the roots and are gentle enough to be used daily. They are
currently available in three versions: Classic Clean, Smooth & Silky and Dry
Scalp Care.
    Head & Shoulders shampoos (420ml) and conditioners (400mL) are available
across Canada at drug, food and mass merchandise retailers for the suggested
retail price of $6.99(xxx). The Smooth & Silky, Dry Scalp Care and Classic
Clean varieties are also offered in a 680mL bottle for suggested retail price
of $8.99(xxx). For more information, visit www.headandshoulders.com.

    About P&G Beauty

    P&G Beauty products help make beauty dreams real and grooming enjoyable
everyday for millions of women and men worldwide. With more than 100 brands
available in nearly 130 countries, P&G Beauty delivered sales of more than
$22 billion in fiscal year 2006/07, making it a leading global beauty company.
P&G Beauty offers trusted brands with leading technology to meet the full
complement of beauty and grooming needs: Pantene(R), Olay(R), Cover Girl(R),
Clairol Nice 'n Easy(R), Herbal Essences(R), Head & Shoulders(R), Venus(R),
Gillette(R), Crest Whitestrips(R), Wella Professionals(R). Please visit
www.pg.ca for the latest news and in-depth information about P&G Beauty and
its brands.

    (*)    vs. non-conditioning shampoo
    (xx)   Citrus Breeze, Extra Volume and Intensive Treatment are shampoos;
           all other versions of Head & Shoulders are available both as a
           shampoo and a 2-in-1
    (xxx)  Pricing is at the sole discretion of retailers

For further information:

For further information: Lauren Wolff, Rebecca Froud, Palette Public
Relations, (416) 703-9859, lwolff@palettepr.com, rfroud@palettepr.com; Lisa
Festa, Head & Shoulders, P&G Beauty, (416) 730-4460, festa.la@pg.com

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