HDX named exclusive Canadian retail distributor of eCOM Gift Card MasterCard(R) and reloadable eCOM Prepaid MasterCard(R) cards

    TORONTO, Oct. 8 /CNW/ - Hosted Data Transaction Solutions Inc. ("HDX")
announced today that it has entered into a five year agreement with ECOM
Financial Corp. ("eCOM") and its subsidiary EcomCard Canada Inc. to market,
sell, and distribute prepaid eCOM Gift Card MasterCard and reloadable eCOM
Prepaid MasterCard cards. HDX (formerly Dexit Inc.) is listed on the TSX under
the symbol HDX.
    MasterCard International estimates the annual market opportunity for
global prepaid products to be $6.46 trillion. The prepaid eCOM Gift Card
MasterCard and the reloadable eCOM Prepaid MasterCard cards provide the
ultimate in consumer convenience because they can be used at any of the over
25 million MasterCard merchant locations and ATMs worldwide.
    Gift Cards can be purchased and activated immediately at the merchant
location without providing personal information or filling out an application.
Merchants accept the cards like any other MasterCard card and can sell,
activate, and redeem the card using HDX's integrated point of sale solutions,
HDX customer self serve kiosks, or any current "stand-beside" MasterCard
payment technology. HDX also offers MasterCard PayPass(R) integration to HDX's
touch-screen POS solutions.
    eCOM Prepaid MasterCard reloadable cardholders can use their card to make
purchases or cash withdrawals at an ATM. Purchases and cash withdrawals are
deducted from the account balance and as the balance is spent, the cardholder
can reload additional funds onto their card. The cards are ideal for internet
or telephone purchases as they offer cardholders the added security of knowing
that there is no link to a credit card with a high amount of available credit,
nor links to any consumer banking information. Cardholders can also activate
new cards and review their purchase history and card balance on-line.
    Both cards are ideally suited as a student allowance card or a method of
offering controlled "credit card style" spending for young adults. The prepaid
card is an excellent way to provide funds to travelling individuals and
prepaid cards are a great alternative to travelers' cheques.
    Businesses and employers are able to offer the cards to team members for
travel and expense management for mobile and remote personnel. Retail
businesses, event organizers, sports teams, stadiums and arenas are able to
use prepaid cards for promotions and marketing.
    The eCOM Gift Card MasterCard and eCOM Prepaid MasterCard cards are ideal
for individuals that may not qualify for a standard credit card but need to
reserve tickets or hotel rooms, rent a vehicle, or order goods and services
    The eCOM Gift Card MasterCard(R) and reloadable eCOM Prepaid
MasterCard(R) cards can be customized for individual merchant brands offering
merchants an excellent quality prepayment product that can be deployed easily
and quickly.
    "HDX installs, services, and supports thousands of merchant point of sale
solutions internationally," says Paul Howell, President and CEO of HDX. "eCOM
prepaid MasterCard Gift Cards will allow our multi-site and international
merchants to deploy stored value cards throughout their chain quickly and
easily. Merchants and consumers around the world are familiar and comfortable
with the MasterCard brand. This ubiquitous payment product complements and
completes the HDX stored value payment suite which currently includes Dexit(R)
contactless RFID, UPC barcode and traditional magnetic stripe gift and loyalty
card products."
    These cards are issued by Servus Credit Union Ltd. pursuant to a license
by MasterCard International Incorporated. EcomCard Canada Inc. is a registered
agent of Servus Credit Union Ltd.

    MasterCard is a registered trademark and PayPass is a trademark of
    MasterCard International Incorporated.
    Dexit is a registered trademark of Hosted Data Transaction Solutions

    About Hosted Data Transaction Solutions Inc. (HDX)

    HDX manages merchant transactions with consumers and facilitates payment.
HDX develops and deploys touch screen POS (point of sale) system software and
associated enterprise management tools and has developed and deployed numerous
POS applications. HDX also provides system hardware integration services,
merchant staff training, system installation services, and post sale software
and hardware support services. Leading edge technology also includes customer
self serve kiosks and "line buster" mobile point of sale terminals. These
products have been designed to dramatically enhance customer throughput and
drastically reduce customer queues. These technologies are especially
effective in high foot traffic environments that have limited cash register
counter space, limited retail square footage, and the absence of a drive

    About ECOM Financial Corp.

    Headquartered in Stuart, Florida with wholly owned Canadian subsidiary,
EcomCard Canada Inc., ECOM is a developer and marketer of prepaid gift,
payroll, travel, rebate, and incentive cards under the MasterCard(R) brand.
Using innovative marketing programs, eCOM strives to enhance the consumer's
card experience with value added features only available through eCOM
distribution channels. Consumers may use eCOM prepaid MasterCard(R) cards for
purchases everywhere MasterCard is accepted. For more information go to

    About MasterCard International

    MasterCard International is a leading global payments solutions company
that provides a broad variety of innovative services in support of our global
members' credit, deposit access, electronic cash, business-to-business and
related payment programs. MasterCard manages a family of well-known, widely
accepted payment card brands including MasterCard(R), Maestro(R) and Cirrus(R)
and serves financial institutions, consumers and businesses in over
210 countries and territories. The MasterCard award-winning Priceless(R)
advertising campaign is now seen in 106 countries and in 50 languages, giving
the MasterCard brand a truly global reach and scope. For more information go
to www.mastercardinternational.com.

    Forward-Looking Statements

    This discussion includes certain forward-looking statements that are
based upon current expectations, which involve risks and uncertainties
associated with our business and the environment in which the business
operates. Any statements contained herein that are not statements of
historical facts may be deemed to be forward-looking, including those
identified by the expressions "anticipate", "believe", "plan", "estimate",
"expect", "intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not historical
facts, but reflect Hosted Data Transaction Solution's (formerly Dexit's)
current expectations regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that could cause
actual results or events to differ materially from current expectations,
including the matters discussed under "Risks and Uncertainties" in the Annual
Information Form filed on March 31, 2008 with the regulatory authorities.
Hosted Data Transaction Solutions Inc. (formerly Dexit) assumes no obligation
to update the forward-looking statements, or to update the reasons why actual
results could differ from those reflected in the forward-looking statements.

For further information:

For further information: Paul Howell, President and CEO, HDX (Hosted
Data Transaction Solutions Inc.), Tel: (416) 703-6462 ext 263, Email:
paul.howell@hdxsolutions.com; Juergen Weber, President, COO, ECOM Financial
Corp., Tel: (416) 989-6627, Email: jweber@ecomcards.com

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