HBO Canada rolls out multi-platform blitz of Game of Thrones on air, on demand and online
Content now available with new material launching following the premiere
on Sunday, April 17 at 9 p.m. ET/MT
TORONTO, April 13 /CNW/ - HBO Canada, a multiplex channel of Astral's The Movie Network (Eastern Canada) and Corus Entertainment's Movie Central (Western Canada), is preparing audiences for the vast fantasy world of
HBO's epic new series Game of Thrones through a series of long- and short-form videos and engaging online
elements. Fans can step into the World of Westeros now to get a taste
of the buzzed-about series prior to its television premiere on Sunday, April 17, with more material launching over the coming weeks.
The following content will be available through a variety of platforms,
including: on air on HBO Canada; online at hbocanada.com; on demand via HBO Canada On Demand (where available); free-of-charge via the Video On Demand services of
participating television providers; and via HBO Canada OnLine with participating television providers.
Viewers can gear up for the premiere and become experts on the World of
Westeros now through the Game of Thrones Exclusive Preview, a special sneak preview of the first 15 minutes of the series, and Making Game of Thrones, a 30-minute behind-the-scenes primer featuring cast interviews and
Author George R. R. Martin introduces the four main families and core
characters vying for control of the Iron Throne in The House Featurettes, a series of short videos currently available. Explore how the Starks,
Lannisters, Baratheons and Targaryens play into the Game of Thrones. Longer form versions will roll out as new episodes premiere.
Experts and artisans explain their craft and their experiences on Game of Thrones in The Artisans, a series of behind-the-scenes videos now available that delve into the
unique costumes, weapons, sword training, stunts, set design, cuisine
Visitors to hbocanada.com can also catch special interviews available now with key cast members
Sean Bean, Emilia Clarke and Peter Dinklage, all courtesy of Movie Entertainment's Teri Hart. Fans that visit hbocanada.com can also connect now to HBO's array of online extras, including: HBO's
official blog for the series, Making Game of Thrones; The Maester's Path, an online game where users are asked to complete sensory challenges
that unlock Game of Thrones-related rewards.
Beginning Monday, April 18, hbocanada.com will be the exclusive home of original Game of Thrones online offerings such as: The Night's Watch Blog, a weekly blog offering updates on the episodes, themes, settings and
characters featured in the series; and The Citadel, a dedicated page that will contain weekly quizzes. Visitors to the
site will also have access to a 20% discount offer via a promotional
code for select Game of Thrones related merchandise at http://store.hbo.com/ on April 18. Finally, coming soon is Own The Throne, an avatar generator that will put users on the Iron Throne.
Based on the bestselling fantasy book series A Song of Ice and Fire by George R. R. Martin, Game of Thrones is a 10-part epic fantasy series that follows kings and queens, knights
and renegades, liars and noblemen as they vie for power and control of
the Seven Kingdoms of Westeros.
HBO Canada is a multiplex channel offered by Astral's The Movie Network (Eastern
Canada) and Corus Entertainment's Movie Central (Western Canada). HBO
Canada brings Canadians the current slate of signature dramatic
programs for which HBO is known, together with new and
never-before-seen programming including comedy series, live specials,
sporting events, behind-the-scenes content and titles from HBO's
extensive library - all in an uncut and commercial-free environment.
HBO Canada is offered in high definition on HBO Canada HD and
programming is accessible on demand and online where available by
service provider. For more information, please visit www.hbocanada.com.
The Movie Network is a member of the Astral family. Astral Media Inc. (TSX : ACM.A/ACM.B) is one of Canada's
largest media companies. It operates several of the country's most
popular pay and specialty television, radio, out-of-home advertising
and interactive media properties. Astral plays a central role in
community life across the country by offering diverse, rich and vibrant
programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
Movie Central is owned by Corus Entertainment Inc. (CJR.B), a Canadian-based media and entertainment company. Corus is a
market leader in specialty television and radio with additional assets
in pay television, television broadcasting, children's book publishing
and children's animation. Experience Corus on the web at www.corusent.com.
For access to The Movie Network's media room or Movie Central's press
site, please visit http://press.astral.com or http://mediacentre.corusent.com.
SOURCE The Movie Network
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