Hbc's Think Pink Campaign Rolls Out Through the Month of October with Cashmere Bathroom Tissue

    TORONTO, Oct. 1 /CNW/ - Hudson's Bay Company (Hbc) continues its yearly
support of the Canadian Breast Cancer Foundation with the annual Think
Pink(TM) campaign. The campaign runs in all Bay, Zellers and Home Outfitters
locations during the month of October and features exclusive Think Pink(TM)
product. In addition, Bay stores in downtown Toronto and Montreal have
partnered with Cashmere(R) Bathroom Tissue and will showcase eight original
dress designs by Canadian Designers for the fifth annual "White Cashmere
Collection 2008: A Touch of Pink, Designing a Future without Breast Cancer".
    Eight leading Canadian designers will feature dresses made of Cashmere(R)
bathroom tissue in the windows of the designated Toronto and Montreal downtown
Bay stores. Starring dress designs by David Dixon, Arthur Mendonça, Joeffer
Coac, Evan Biddell, winner of Project Runway Canada, Joyce Gunhouse and Judy
Cornish for Comrags, Lucian Matis, Thien Le and Ula Zukowska.
    Among Hbc's collection of exclusive Think Pink(TM) merchandise is a
retractable umbrella available at the Bay, three-piece kitchen set (oven mitts
& pot holder) available at Home Outfitters and a large Think Pink(TM) votive
candle available at Zellers.
    "As always, the month of October is a very exciting time for us here at
Hbc. We are so proud of the Think Pink(TM) campaign's longevity and on going
success. Thanks to our customers and vendor partners, Zellers, the Bay and
Home Outfitters have raised over $1.7 million to date to support the
Foundation and breast cancer research," said Diane Gordon, Director for
Community Investment, Hbc.
    "Distinctive partnerships such as the ones with Hbc and Cashmere(R)
(Kruger Products) actively engage consumers, create opportunities for the
Foundation to share breast health information, and are fundamental to raising
awareness for breast cancer," said Colleen Fleming, CEO of the Canadian Breast
Cancer Foundation, Central Office. "This innovative approach to raising funds
for the Foundation and breast cancer research is truly a platform for other
companies to aspire to."
    Established in 1986, the Canadian Breast Cancer Foundation is the leading
national volunteer-based organization in Canada dedicated to creating a future
without breast cancer. Addressing the needs of Canadians from coast to coast,
the Foundation has regional offices in British Columbia/Yukon Territory,
Prairies/NWT, Ontario and Atlantic Canada.
    The Hbc Foundation invests more than $10 million annually in communities
across the nation to improve the lives of Canadians and the future of the
country. Managed by Hudson's Bay Company's Community Investment team, the Hbc
Foundation supports committed partners that are delivering programs in the
following areas: building healthy families, creating strong communities and
inspiring young Canadians.

    About Hudson's Bay Company:

    Hbc is a division of Hudson's Bay Trading Company and Canada's largest
diversified general merchandise retailer, operating The Bay, a major
department store, Zellers, a mass merchandise format, Home Outfitters, a
kitchen, bed and bath specialty store, and value-priced Fields stores. With
more than 600 retail outlets and over 60,000 associates in Canada, Hbc
provides Canadians with stylish, quality merchandise at great value, through
retail banners focused on exceptional customer service.

    About Hudson's Bay Trading Company:

    HBTC is a leading North American retailer with four divisions: Lord &
Taylor, an upscale specialty retailer with 47 stores in nine states;
Fortunoff, a 23 retail store chain specializing in fine jewelry and home
furnishings in the New York tri-state area; Creative Design Studios, the
fashion design and manufacturing division that creates branded collections for
customers throughout North America and internationally, and the Hudson's Bay

For further information:

For further information: Victoria Zigelman, Hbc Public Relations, (416)
216-7622, victoria.zigelman@hbc.com

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