Hbc Unveils Athletes Uniforms for Speed Skating Canada

    Join members of the Short Track National Speed Skating Team as they Sign
    Autographs at the Bay Downtown Montreal

    TORONTO, Sept. 26 /CNW/ - Hudson's Bay Company (Hbc) today revealed its
line of uniforms developed exclusively for Speed Skating Canada National and
Development Team athletes. Created by Hbc's own team of designers, the items
in the 2007 clothing collection include: podium top and bottom, winter
jackets, fall/spring jackets, team sweaters, team blazers, travel luggage and
back packs. This is the first year of a five year clothing sponsorship.
    For its first collection of speed skating uniforms, Hbc has created clean
cut silhouettes with styling details that capture a rocker style aesthetic.
Colour and style are a major focus of the collection, with the Canada logo
proudly displayed on every piece. The collection is filled with neutral tones,
anchored by dark colours such as newsprint grey.
    "Canada's national speed skating teams are made up of young Canadians
that the entire country can be proud of, and we're excited be a part of their
ongoing success," said Debbie Edwards, SVP, Marketing for Hbc. "Once again,
Hbc is proud to provide our country's athletes with the uniforms they need to
look their best when they hit international arenas."
    "We are thrilled that Hbc has created a versatile and advanced line of
uniforms for our Speed Skating teams, said Jean R. Dupre, Director General of
Speed Skating Canada. "Thanks to Hbc's expertise in style and fashion, our
athletes will continue to make strong statements even when they're off the
    On Saturday, September 29th, 2007 members of the Short Track National
Speed Skating team will be at the Bay Downtown Montreal (585, rue
Ste-Catherine Ouest) for an autograph session from 12:00 - 1:00 pm in the
Olympic shop.

    Speed Skating Canada (SSC) is the national governing body for short and
long track speed skating in Canada. SSC is Canada's most successful National
Sport Federation with an impressive history of podium results at the Olympics,
World Championships and World Cup events. Since the 2001 season, SSC athletes
have won more than 110 medals in World Cup and World Championship competitions
annually. Canada's speed skaters have also won more Olympic medals for the
country than athletes from any other sport.

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With over
580 retail locations and nearly 70,000 associates located in every province in
Canada, Hbc provides Canadians with stylish, quality merchandise at great
value, through retail banners focused on exceptional customer service. Hbc is
a Canadian retail leader in corporate social responsibility, and the fifth
annual Hbc CSR report can be found at www.hbc.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Katherine Raso, Hbc Public Relations, (416)
861-6691, katherine.raso@hbc.com

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