Hbc launches exciting line of Vancouver 2010 mascot merchandise

    Miga, Quatchi and Sumi now available in stores across Canada and online

    TORONTO, Nov. 28 /CNW/ - Hbc today unveiled an exclusive lineup of
merchandise featuring Miga, Quatchi and Sumi, the captivating mascots for the
Vancouver 2010 Olympic and Paralympic Winter Games. Hbc is proudly offering a
range of unique products available at select Bay and Zellers retail locations
across the country, as well as online at www.hbc.com.
    The Vancouver 2010 mascots will be among the most recognizable and
colourful personalities of the Games. They will become cherished icons -
especially for children - and symbols of the 2010 Winter Games, and of Canada.
Miga, Quatchi and Sumi were inspired and influenced by local Aboriginal
mythological creatures, popular culture, Olympic and Paralympic values,
British Columbian and Canadian culture and wildlife, modern animation styles
and the artists' own imagination. Hbc is honoured to provide mascot apparel
and a storybook that are made in Canada.
    "Playing host to the Vancouver 2010 Olympic and Paralympic Winter Games
is a special experience for all Canadians," said Robert Johnston, President,
Hbc. "We're proud to be involved with the 2010 Winter Games."
    Hbc is the Official Department Store Partner and General Merchandise
Retailer in Canada for 2010 Winter Games merchandise. Hbc's official lineup of
merchandise featuring Miga, Quatchi and Sumi includes:

        - Three unique plushes available in two sizes - $25, $30, $40
        - An illustrated book detailing the mascots' story- $15
        - Boys' and Girls' pullover hooded sweatshirts - $40
        - Boys' and Girls' full-zip hooded sweatshirts - $50
        - Boys' and Girls' T-shirts with four unique designs - $18
        - Kids' ball caps and toques - $18, $20
        - Five collectible pins - $8

    "We are delighted that Hbc is offering a quality collection of
merchandise that is available to all Canadians and showcases these new
ambassadors for our country," said John Furlong, Chief Executive Officer of
the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter
Games (VANOC).
    Hbc's partnership with Vancouver 2010, and the Canadian Olympic
Committee, establishes Hbc as the exclusive general merchandise retail partner
to the Olympic Games in Canada. In addition to outfitting the Canadian Olympic
teams, Hbc will outfit volunteers for the 2010 Winter Games. Hbc also used the
same design team to create a highly successful replica-wear line, available in
select Bay and Zellers stores.
    Shopping online is a growing trend, with more and more Canadians taking
advantage of the ease and diversity of the online experience. With new mascot
merchandise now available at www.hbc.com, Canadians from all regions can now
purchase a piece of Games excitement directly from the comfort of their own

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With more
than 580 retail locations and nearly 70,000 associates located in every
province in Canada, Hbc provides Canadians with stylish, quality merchandise
at great value, through retail banners focused on exceptional customer
service. Hbc is a Canadian retail leader in corporate social responsibility,
and the fifth annual Hbc CSR report can be found at www.hbc.com.

    The Vancouver Organizing Committee for the 2010 Olympic and Paralympic
Winter Games (VANOC) is responsible for the planning, organizing, financing
and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games
in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and
Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the
Paralympic Winter Games from March 12 to 21, 2010.

    Photographs of Hbc's official lineup of merchandise featuring the
Vancouver 2010 mascots can be downloaded at the following:

    Username: Mascot Merch
    Password: l1brar1an

For further information:

For further information: Media Contacts: Miguel Pacheco, Hbc Corporate
Communications, Miguel.pacheco@hbc.com, (416) 861-6429; Katie Green, Vancouver
2010, (778) 328-6473

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