Hbc Celebrates 150th Fields Store Opening

    - 33 new stores to open in Ontario by the end of 2008 -

    VANCOUVER, Oct. 11 /CNW/ - Hudson's Bay Company (Hbc) today announced the
opening of four new FIELDS stores, bringing its total to 150 across Canada.
Fields is Hbc's extreme discount retail format. The latest store openings
include Valemount, British Columbia; Two Hills, Alberta; Fort Qu'Appelle,
Saskatchewan and Killarney, Manitoba.
    "The opening of our 150th FIELDS location marks the strength of this
franchise for Hbc, and its growing position in the Canadian value-priced
retail market," said Robert Johnston, President, Hbc. "Our focus is now on
growing in the Ontario market where we intend to open 33 locations by the end
of 2008."
    Located primarily in Western Canada, FIELDS is a general merchandise
store featuring extreme value price points. As a result of growing demand for
great value on everyday merchandise for the entire family, Hbc has opened Hbc
has opened an additional 53 stores Fields stores in the last 30 months.
    "With our value-priced, convenient assortment of everyday consumables,
family clothing, home fashion and general merchandise, including many popular
brand names, FIELDS has been a real success in Western Canada where we have
experienced strong comparable store sales growth," said Greg Crowder, General
Manager, FIELDS. "We look forward to continuing our strong growth trend in the
Western part of the country and introducing the same exceptional value and
customer centric service to Ontario."

    About Hbc

    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With more
than 580 retail outlets and nearly 70,000 associates located in every province
in Canada, Hbc provides Canadians with stylish, quality merchandise at great
value, through retail banners focused on exceptional customer service. Hbc is
a Canadian retail leader in corporate social responsibility. The fifth annual
Hbc CSR report can be found at www.hbc.com.

For further information:

For further information: Victoria Zigelman, Hbc Public Relations, (416)
216-7622, victoria.zigelman@hbc.com

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