Proceeds to benefit The Weekend to End Breast Cancer(TM) and Child Haven
TORONTO, Oct. 9 /CNW/ - SunChips(R) and Universal Music Canada are
pleased to announce the release of "Lullaby to Change the World," a charity
single by Universal Music Canada's hottest new recording artist, Hayley Sales.
Starting today, the song is available exclusively on iTunes Canada for $0.99
per download (streaming audio is available on www.startawave.ca).
The song "Lullaby to Change the World" was inspired by Hayley's
involvement in the SunChips(R) Start A Wave(TM) campaign, a campaign that
celebrates Canada's wave-makers, people whose individual actions, no matter
what size, have created a positive "wave" and inspired those around them. All
download proceeds(1) from the purchase of "Lullaby to Change the World" from
iTunes Canada will be donated to The Weekend to End Breast Cancer(TM) and
Frito Lay Canada approached Hayley to be the SunChips Start a Wave
campaign ambassador last year and it was a natural fit for the 20-year-old
Vancouver Island-based singer. "I was really drawn to the idea behind the
Start A Wave campaign and wanted to be a part of a movement that inspires
people to do positive things within their communities," said Hayley Sales.
Hayley kicked off the campaign in May by travelling across the country to
meet Canadians who are making a difference in their communities by starting a
wave through charitable work. The tour brought Hayley to Halifax, Montreal,
Toronto, Calgary and Vancouver where she had a chance to experience each
wave-maker's impact first-hand as she learned about their efforts to support
the causes they are most passionate about. On the tour, Hayley met:
- Sandy Lund & Wendy McGregor - Do the Right Thing (Halifax)
- Fred Cappucinno - Child Haven (Montreal)
- Leigh Bryant - Best Buddies (Montreal)
- Mario Murray and Gwyn Wansbrough - Beatz To Da Streetz (Toronto)
- Helen Sweet - The Brides Project (Toronto)
- Janet Turchet - Therapy Dog Visitation Program (Toronto)
- Cheryl Ann Oberg - "Miss Loosie" Clown Visitation Program (Calgary)
- Judy Graves - Tenant Assistance Program (Vancouver)
- Mary Gazetas - Richmond Fruit Tree Sharing Farm (Vancouver)
- Kim Chan - Our Community Bikes (Vancouver)
"My experiences on the SunChips Start a Wave tour fuelled my desire to
help people and inspired this song," said Sales. "The tour reminded me that
that there are people doing good in the world. One person can make a
difference and it's the small actions that can become stepping stones to
Hayley performed "Lullaby to Change the World" for the first time in
public at a gala event on Friday, October 5. Hayley's journey, and the stories
of the wave-makers she visited, was featured in a documentary called, "Making
Waves," which aired on the W Network on October 6. The documentary, details
about Hayley's tour, audio of "Lullaby To Change The World", and the stories
of the wave-makers are available on www.startawave.ca.
"We're thrilled with the response that Start A Wave has received and the
song the campaign inspired," said Tina Mahal, Marketing Manager, SunChips.
"The wave has started and we can't wait for Canadians to join it by
downloading 'Lullaby to Change the World' from iTunes Canada and encouraging
others to do the same to help the charitable donation grow."
About SunChips(R) and Frito Lay Canada
SunChips is Frito Lay Canada's line of multigrain snacks made from a
blend of corn, whole wheat and other grains. Low in saturated fat and
containing zero trans fat, SunChips are available in Original, Harvest
Cheddar, French Onion and Garden Salsa flavours. For more information, visit
www.sunchips.ca or www.startawave.ca.
Frito Lay Canada is a member of the PepsiCo, Inc. family of companies and
is Canada's largest snack food company. For more information, visit
About Hayley Sales
Hayley Sales released her debut album Sunseed (Universal Music Canada)
this summer. It features the Top 5 hit single "What You Want".
(1) All proceeds from downloads purchased prior to January 9, 2008 will
be donated to Child Haven and The Weekend to End Breast Cancer. Net
proceeds of 80 cents will continue to be donated thereafter.
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: and interview requests, please contact: Stella
Mok, Fleishman-Hillard Canada for Frito Lay Canada - (416) 645-3666,
firstname.lastname@example.org; Jared Dougherty, Frito-Lay North America - (310)