TORONTO, Aug. 14 /CNW/ - Haverhill Home Staging commissioned Leger
Marketing (www.legermarketing.com) to conduct qualitative research with home
owners that had sold a home in the last 12 months.
Women, who are viewed by Haverhill Staging as critical decision makers in
the home-selling process, were invited to participate in a focus group in
early August to help Haverhill assess the continuing market potential,
interest and willingness of home-sellers to utilize home staging as an added
Additional objectives of the research were to learn about:
- Perceived attractions/detractions to home staging;
- Key motivators/barriers to purchase/usage of home staging;
- Acceptance of Haverhill's brand/product believability/uniqueness;
- To gauge how home staging should be positioned and marketed to
consumers in the future.
In general, participants were aware of home staging as part of the
home-selling process and approximately 27 percent had used a home stager to
help sell their home.
Key findings of the study suggested that home staging is appealing to
people that are very motivated to sell their home and believe a staged home
sells for more money in less time.
Addition findings suggested that home-sellers would prefer to pay for the
services of a Home Stager after the home is sold, similar to how a real estate
agent is compensated.
Haverhill Staging was recognized for its unique selling proposition that
guarantees home sellers full market value on the sale of their staged home -
or their money back, and was the only Home Staging Company participants could
recall by name.
The benefits of a staged home were tempered by some participants who felt
an over-staged home was not appealing and too difficult to live in while their
home was still on the market.
For further information:
For further information: Michelle Edwards, (416) 858-1599