Understanding the Difference

To view the Social Media Release, click here: http://smr.newswire.ca/en/shiseido/have-you-cott-on

MARKHAM, ON, April 4 /CNW/ - Shiseido Facial Cotton is different. Each cotton flower is hand-picked to prevent damage to any fibers by Shiseido's exclusive cotton growers. This guarantees a stable supply of high quality cotton at all times.

Only long to medium fibers are used to make Shiseido Facial Cotton.

Regular cotton has short fibers and a smaller surface area for less absorption.

When liquid is added to this type of cotton it is too thick and offers little release of product.  Shiseido Facial Cotton quickly absorbs and releases every drop of moisture back onto the skin.

So much technology in one small square!

Shiseido Facial Cotton is processed using a unique patented Super Water Jet Process. Fibers are uneven when the process begins and there is shedding of the surface fibers and roughness between the cotton layers. The fibers are put through a curtain of water but are not closely woven together until they pass under a high-pressured water jet stream. Then the surface appears flat and smooth with no shedding. Many sheets of cotton are closely layered together to constitute the 5mm thickness of one Shiseido Facial Cotton.

The long fibers enable delivery of the moisture to the fine ridges of the skin surface due to its multi-layered structure. The medium-long fibers give the right thickness for superior absorption and release of moisture with no excess "fluff" left behind even when using it to remove eye makeup.

If this much technology is in Shiseido Facial Cotton, can you imagine the technology in Shiseido Skincare and Makeup?

Safety label: Oeco-tex Standard 100

Shiseido Facial Cotton is recognized safe enough to use on a baby's skin. A safety label for textiles is on each package of Shiseido Facial Cotton. It guarantees substances harmful to health are not used during the manufacturing.

Look out for the Shiseido Cotton Cuties

From April 14th - 16th the Shiseido Cotton Cuties, a cast of 10 ladies will be blitzing the cities of Toronto, Vancouver, Calgary and Montreal. A sample of Shiseido Facial Cotton will be distributed to the public with a chance to win $1,000.00 of Shiseido Skincare and a year supply of Shiseido Facial cotton.

April 14th & 16th      Toronto: Union Station, Scarborough Town Centre, Fairview Mall, Square One & Yorkdale
April 15th & 16th      Calgary: Chinook, Market Mall & South Centre
  Montreal: Carrefour Laval & Montreal Downtown

Founded: 1872                                         Website: http://www.shiseidocanada.com

Company Overview: Shiseido was founded in 1872 as Japan's first Western- style pharmacy in the upscale Ginza district of Tokyo. With over 130 years of dedicated service, superior products and unparalleled technology, Shiseido's mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.

At Shiseido, we hold a traditional Japanese tradition of hospitality "Omotenashi," the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service. "Let the product speak for itself." - Shinzo Fukuhara, Shiseido's first President

/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:


1)     http://smr.newswire.ca/media/articles/1159/poster-en.jpg

2)     http://smr.newswire.ca/media/articles/1159/super-water-jet-process-diagram.jpg

3)     http://smr.newswire.ca/media/articles/1159/img-1798.jpg

Video: http://www.newswire.ca/en/releases/mmnr/smr/Cotton_Video_English_.flv

SOURCE Shiseido Canada Inc.

For further information:

Eliana Henriquez

Public Relations
905-763-1250 x230

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