Haute couture for your heart

    - Canada's own fashion guru, Jeanne Beker, talks about the importance
     of customizing your heart health regimen, just like you would your
                                 wardrobe -

    TORONTO, Oct. 28 /CNW/ - Just like your body, your heart is
one-of-a-kind. And, similar to a made-to-order, custom designed garment or
haute couture piece for your one-of-a-kind body, your heart deserves the same
attention when it comes to managing your risk for cardiovascular disease.
    Jeanne Beker is synonymous with Canadian fashion. But, immediately
following Toronto Fashion Week, she will be talking about more than what's hot
for Spring 2009. Jeanne will be discussing another passion close to her heart
- encouraging Canadian women to take better care of their heart health.
    Jeanne is thrilled to be part of this initiative to encourage Canadian
women to customize their heart health regimen the same way they do when
filling their wardrobe with carefully selected shoes, dresses and jackets. She
will be in Toronto on October 28th, 29th and 30th to share the truth about:

    -   Why Canadian women need to take note when it comes to their risk for
        heart disease
    -   How to create a made-to-order, customized regimen for your heart
    -   An exciting opportunity for women to win a heart healthy getaway -
        both inside and out!

    Jeanne wants women to make the connection that cardiovascular disease is
not just a man's disease anymore. It is the leading cause of death among
Canadian women and most don't know it(1). And, although most women are aware
that a healthy heart and lifestyle are important to longevity, sometimes it
can be more enjoyable to focus on the things that make us feel good on the
outside, instead of thinking about our inner health.

    (1) Heart Truth Campaign.
    http://www.thehearttruth.ca/canadian_women_and_h/. Last accessed on
    July 9, 2008.

For further information:

For further information: or to arrange an interview, please contact:
Laura Espinoza, Carolyn Santillan, Edelman Toronto, Tel.: (416) 979-1120, ext.
245, 351, laura.espinoza@edelman.com, carolyn.santillan@edelman.com

Organization Profile


More on this organization


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890