Harnessing design in today's economy

    RGD hosts Toronto event showcasing targeted design solutions

    TORONTO, May 25 /CNW/ - Developing meaningful consumer experiences in the
current economic climate is the subject of an upcoming conference held by the
Association of Registered Graphic Designers of Ontario (RGD). Designing For...
takes place on May 26th at the CNIB Centre. Featuring an impressive lineup of
industry experts, this conference explains how any organization can develop an
effective design strategy.

    When:   Tuesday, May 26, 9:30 am - 4:00 pm
    Where:  The CNIB Centre, 1929 Bayview Avenue


    Alan Quarry, of Quarry Communications, focuses on how design acts as the
    connective tissue that builds strong brands and customer loyalty. Head of
    a 125-plus creative team, he shares his expertise on helping clients
    expand their businesses.

    President of Ove Design, Michel Viau R.G.D., covers cultivating
    shareholder relationships, influencing purchasing decisions and
    encouraging customer loyalty for financial clients.

    Annie Gaudreault and Sharon Kirby, of Brio Branding & Design, show how to
    rethink design and its application to global brands, from tailoring
    design to fit unique needs of the brand, to developing collaborative
    relationships with clients.

    With 13 years experience, Beverly Oosterdag, creative director of
    Perennial, shares insights for mass retailers on "owning the store" and
    challenges involved in starting a retail venture.

    Mikey Richardson, co-creative director of AmoebaCorp, discusses his
    approach to the creative process and how a streamlined approach, using
    research, strategy, experimentation and constant collecting, yields
    impressive results.


    Representing 2,800 professionals and students, RGD drives the development
of professional graphic designers by shaping their competence in visual
communication, strategic innovation and client and project management. RGD
grants graphic designers who qualify the right to use the designation
Registered Graphic Designer (R.G.D.).

For further information:

For further information: log onto
http://www.rgdontario.com/viewEvent.asp?ID=382 or contact Christina Mastruzzo,
1-888-274-3668, christina@rgdontario.com

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Association of Registered Graphic Designers (RGD)

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