Hardcore sports fans are home for good

    Fans to get even more involved as the Score HD hits the street

    TORONTO, Sept. 2 /CNW/ - Hardcore sports fans are drooling in awe over
The Score's state of the art, street front, high-definition (HD) studio,
designed to give ringside seats to hardcore sports fans and access to
athletes, Score personalities and the broadcast studio like never before.
Transforming downtown Toronto as well as the way sports are consumed in
general, the new state of the art studio will give fans what they've been
craving - a true taste of sports, up close and personal.
    "The sports industry has never experienced anything of this magnitude,"
says John Levy, Chairman and CEO, Score Media Inc. "Our new, interactive HD
studio was designed with our hardcore sports fans in mind and we are convinced
it will transform the audience experience as we invite fans to get involved in
everything we do. And as we now move to broadcasting approximately 90 percent
of our hardcore programming in HD, we know our fans will be even more excited
about everything we have to offer."
    From taking part in the studio audience to texting in their burning
questions, fans now have a place to call home where they can be real, be heard
and be hardcore. And with a 9x14' outdoor screen and an up to the minute
ticker, fans can even take to the street to get their sports fix.
    Adding to the excitement of downtown Toronto, the mesmerizing Score HD
studio, revealed September 2nd on Score Tonight, will be the place for fans to
not only hear the latest sports news and catch the latest game but actually be
a genuine part of creating that news. And with the cool, new space, The Score
now can be even more creative in programming, unique in its offerings and bold
about covering sports.
    Along with the launch of the studio come many exciting advancements in
Score programming including:

    -   Score in the Morning - With talented host Nikki Reyes, fresh content
        and up to the minute sports highlights, The Score's new morning show,
        launching in October, will give hardcore sports fans everything they
        need to get up to speed on the latest sports news

    -   Score Tonight - An industry leader in highlights, news and
        information, Score Tonight is the most complete sports program in
        Canada. Broadcast live from the new HD studio, Score Tonight in HD
        now will be even more exciting and interactive.

    -   CIS Football - CIS football coverage adds a new analyst to the mix
        with CFL great and McMaster Marauder alumnus Mike Morreale. Joining
        Tim Micallef and seen regularly on Saturdays, The Score's CIS regular
        season and championship coverage will culminate at The Vanier cup
        broadcast live on November 22nd.

    -   NCAA Thursday Night Football - Beginning September 4th, Thursday
        nights will be dedicated to featuring Top 25 teams throughout the
        regular season

    -   NBA Double Header - In response to viewer feedback, starting on
        December 11th, The Score will be featuring the NBA's Thursday night
        double header following the college football regular season

    -   Cabbie Unlimited Season 3 - Back by very popular demand, the
        hilarious and witty Cabbie interviews are back as of Tuesday
        September 2nd at 7pm

    -   Hardcore Hockey Talk - With a new name and the same passion for
        Canada's game, Hardcore Hockey Talk (formerly The Spin) returns on
        September 23rd with hardcore host Steve Kouleas and expert analysts
        Steve Ludzik, Mark Osborne and Al Strachan

    And beyond many of the exciting programming changes, fans will be
thrilled about several developments happening at the TheScore.com, Hardcore
Sports Radio, ScoreMobile and Score Poker.
    "The launch of our studio is just one way of catering to our hardcore
fans," says Levy. "We know that they crave the opportunity to get involved. We
also know that they want to consume information on a variety of platforms.
Through our new studio and our focus on giving fans the latest in sports
whether it be online, mobile or radio, we know we are giving fans what they
want, how they want it."
    The Score invites fans to celebrate the launch of the new studio at their
highly anticipated Street Party featuring top athletes and musical guests on
Saturday, September 20th, 2008 at 4pm. To find out more about the celebration
and The Score's new HD studio, visit www.thescore.com/events.

    About Score Media Inc.
    Score Media Inc. (TSX: SCR) is a multimedia company committed to
delivering interactive and authentic sports entertainment. Created in 1997 in
response to the growing desire for increased participation in the consumption
of sports, The Score has now established itself as the trusted source for
sports fans. Score Media's main asset, The Score Television Network, is a
national, specialty television service providing sports, news, information,
highlights and live event programming in more than 6.4 million homes across
Canada. Score Media also operates Hardcore Sports Radio, a satellite radio
network available across North America on SIRIUS Satellite Radio, and other
interactive assets including theScore.com, ScoreMobile, and Score Poker.
Growing from a team of 60 in 1997 to over 220 employees in 2008, Score Media
Inc. is a respected and revolutionizing interactive media company.

    %SEDAR: 00003035E

For further information:

For further information: Sharon Lassman, Director, Communications, Score
Media Inc., (416) 977-6787 x2217, slassman@scoremedia.com

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Score Media Inc.

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