Haier Reveals the Future of Home Appliances at CES Las Vegas 2011

    The world's #1 major home appliances brand showcases internet-connected TV
    and home appliance products at the world's largest consumer technology



LAS VEGAS, Jan. 8, 2011 /CNW/ -- CES Booth #13632 -- Haier, the world's #1 major appliances brand, is unveiling its latest home appliances solutions today, with the launch of its latest Net Connect Wi-Fi internet-connected televisions, innovative 3D televisions, and new range of "Smart Life" internet-connected appliances. These new creations from Haier will be on display exclusively at CES Las Vegas, Booth #13632 until January 9, 2011.

Haier is ushering in a new era in television, in partnership with Yahoo! Connected TV with the availability of its EV wireless internet-connected LED televisions. These next-generation televisions make it possible for TV viewers to get closer to the action than ever before thanks to thousands of on-demand movies, television shows and wide range of downloadable applications from brands worldwide. Furthermore lovers of 3D television will be able to experience Haier's game-changing new 3D televisions in a specially created 3D room at the Haier booth. Enthusiasts will be able to experience changing from 2D to 3D at the push of a button and Haier's own Active Shutter TV and Passive Polarized 3D technologies.

Haier will also be demonstrating its "Smart Life" ecosystem of internet connected appliances at CES 2011. These innovative home solutions make managing a home even simpler thanks to their remote management functionality. Owners will be able to get information from and instructions to their "Smart Life" refrigerators, washing machines and air conditioners from any internet connection, efficiently and securely. The full system can be used to remotely manage everything from home appliance controls, lighting and curtain controls, multimedia entertainment systems, and monitoring and security alarms, bringing together a number of outstanding features in the world's first wireless-controlled network home appliance system.

"Our strategy has always been to listen to our customers and to implement what they tell us they need and want from their home appliances and entertainment systems. We clearly heard the message that today's consumer wants to engage in a more meaningful way with the technology that helps them in their day to day lives - whether that's for entertainment or for managing domestic tasks, commented Ms. Zhang Tieyan, Director of Haier Global Branding Operation. "We have been developing our Smart Life solutions since 1999 and have consistently led the market in integrating excellent functionality with exceptional interactivity - the new wireless internet-connected TVs, 3D conversion capabilities and the range of "Smart Life" appliances clearly demonstrate that focus."

Also on show at CES Booth #13632 is the new Haier Audio product line, including an iPad, iPod and iPhone accessories and a sound bar which provides 3D surround sound from one single front facing speaker.


    About Haier Group Co. Ltd


Founded in Qingdao, Shandong province, China, in 1984 under the leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 major home appliances brand in the world and China. Haier products are distributed in more than 160 countries and regions in North America, Europe, the Middle East, Asia and Africa. Global revenues amounted to RMB 124.3billion (USD18.2 billion) in 2009, the profit growth is 10 times more than revenue growth. Haier employs more than 60,000 people, including 10,000 outside China.


    Ms. Zhang Bin
    Haier Group Co. Ltd.
    Telephone: (86 0532) 8893-6105
    Email: zhangbin@haier.com

    Mr. Simon VERICEL
    Hill and Knowlton China
    Telephone: (86 10) 5861-7570
    Email: simon.vericel@hillandknowlton.com.cn


SOURCE Haier Group Co. Ltd.

For further information: Ms. Zhang Bin of Haier Group Co. Ltd., +86-532-8893-6105, or zhangbin@haier.com; or Mr. Simon VERICEL of Hill and Knowlton China, +86-10-5861-7570, or simon.vericel@hillandknowlton.com.cn Web Site: http://www.haier.com

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Haier Group Co. Ltd.

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