Habitat for Humanity Canada partners with Duracell Fire Safety Campaign to Protect Habitat Families

    TORONTO, Aug. 23 /CNW/ - Today Habitat for Humanity Canada formally
launched its partnership with the Duracell Fire Safety Campaign at its Toronto
affiliate's build site at 4200 Kingston Road in Scarborough. The Duracell Fire
Safety Campaign will provide Fire Safety Kits to 100 Canadian families moving
into Habitat for Humanity homes this year. The Duracell campaign is in its
sixth year but this is the first time that the company and Habitat have joined
together to promote fire safety education and awareness.
    At the Scarborough event the Habitat for Humanity Toronto partner
families moving into the houses received a Duracell Fire Safety Kit consisting
of two smoke detectors, a digital carbon monoxide detector, one fire
extinguisher, a safety ladder, a Duracell flashlight and Duracell batteries.
Local firefighters also worked with the families on home fire safety and
provided fire safety tips including information on how to plan an escape route
using their own home floor plan.
    "Habitat for Humanity Canada wants to build safe homes for its partner
families," said David Hughes, President & CEO of Habitat for Humanity Canada.
"We greatly appreciate the contribution that Duracell is making to ensure that
100 Habitat families will be equipped to identify, understand and manage fire
risks in their homes and to give them the knowledge and tools they need to
protect their lives and property in the event of a fire."
    "Its always tragic when someone loses a home to fire and we certainly
want to do what we can to help Habitat families, who have worked so hard to
become home owners, secure their homes and futures. Our program is designed to
help families minimize the risk of a fire in the home and to survive a fire if
one does occur. We welcome the opportunity to work with Habitat for Humanity
Canada to bring this program to its partner families during our sixth annual
Duracell fire safety drive," said Duracell spokesperson David Stitt.
    Habitat for Humanity Canada has distributed the Duracell Fire Safety Kits
to various affiliates across Canada.

    About Habitat for Humanity Canada:
    Habitat for Humanity Canada is a national, non-profit, faith-based
organization working for a world where everyone has a safe and decent place to
live. The mission of the organization is to mobilize volunteers and community
partners in building affordable housing and promoting homeownership as a means
to breaking the cycle of poverty. Habitat for Humanity Canada was founded in
1985, consists of over 30,000 volunteers and 72 affiliate organizations from
coast to coast, and is a member of Habitat for Humanity International which
spans 93 countries, has built over 225,000 homes, and is now building a new
home every 21 minutes.

    About Procter & Gamble

    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Always(R),
Pantene(R), Mach3(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),
Downy(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head
& Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of
over 135,000 employees working in over 80 countries worldwide. P&G is the
leading consumer products company in Canada with over $2.9 billion in annual
sales. Please visit www.pg.ca for the latest news and in-depth information
about P&G and its brands.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Habitat For Humanity Canada, Elizabeth Sharp,
Vice President Marketing & Development, Tel: (416) 644-0988 x320, Toll free:
1-800-667-5137 x320, lsharp@habitat.ca, www.habitat.ca; Duracell, Andrea
Farnell, Porter Novelli, Tel: (416) 422-7162,

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Habitat for Humanity Canada

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