GuestLogix Appoints Media Veteran Mark K. Updegrove to Board of Directors

    - Announces Management Changes to Accelerate Product/Service Channel

    TORONTO, Feb. 19 /CNW/ - Tom Douramakos, Chairman and CEO of GuestLogix
Inc. (TSX-V:GXI), today announced Board of Director and management team
changes to promote the growth of its emerging product/service channel business
serving airline, rail and ferry operators. Today, GuestLogix serves more than
600 million passenger trips annually with its Mobile Virtual Store(TM) which
allows airlines to be profitable on-board retailers. The Company's product and
service channel complements its retail platform with unique offerings and
merchandising programs.
    Mark K. Updegrove was appointed to the Board of Directors to bring
extensive media advertising and content distribution experience to the
Company. Updegrove is director of national sales for Sympatico/MSN, Canada's
largest internet portal, based in Toronto. He joined Sympatico/MSN in 2007
after spending just under two years as VP, head of sales at Yahoo! Canada.
Prior to joining the online world, Updegrove spent the bulk of his career in
print media, including stints as an account representative and Los Angeles
manager of Time magazine; president of Time Canada in Toronto; publisher of
Newsweek in New York; and publisher of Nickelodeon and MTV magazines, also in
New York. He began his career in marketing at Book of the Month Club. A native
of Philadelphia, Updegrove graduated with a B.A. in economics at the
University of Maryland.
    "We're delighted to have Mark Updegrove join our team who will provide
much industry insight to our product and service channel strategy," said Tom
Douramakos. "Our Mobile Virtual Store(TM) platform is attracting significant
adoption in the passenger travel industry. These management changes will let
us expedite the next logical step by integrating the products and services
that operators desire to sell easily and profitably through our platform."
    In other management changes, Brett Proud, co-founder and VP Development
and Delivery at GuestLogix, was also re-appointed to the Board and promoted to
EVP On-board Retail Development to spearhead strategy with an internal team
focused on product and service partnership development. The team includes Jim
FitzGerald, VP Global Partnerships, who joined GuestLogix from American
Airlines where he was the IT Managing Director responsible for the
implementation of that company's on-board sales system.
    Lewis Baios has joined the firm as VP Delivery to fill the position
vacated by Proud. Baios brings over 20 years of technology experience which
includes management of large scale, multi-functional, and multiple stakeholder

    About GuestLogix

    GuestLogix is a leading provider of on-board retail technology and
solutions to the passenger travel industry. The world's leading airline
brands, including American Airlines, Delta Air Lines, Air Canada, Alaska
Airlines and Ryanair rely on GuestLogix to serve their customers daily.
GuestLogix is publicly traded on the TSX Venture Exchange in Toronto
(Symbol GXI). For more information please visit

    (C) 2008 GuestLogix. All Rights Reserved.

For further information:

For further information: Media and Analyst Contact: Josef Zankowicz,
(647) 500-1563,

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