GTHA welcomes Ontario Tourism Competitiveness Study

    TORONTO, March 10 /CNW/ - The Greater Toronto Hotel Association (GTHA)
supports today's announcement by Tourism Minister Peter Fonseca launching
Ontario's Tourism Competitiveness Study. The Study will be led by former
finance minister Greg Sorbara who will look at practices from around the world
to recommend areas in which Ontario tourism may specialize and grow.
    "A comprehensive competitiveness study of the industry is a great step
forward for tourism in Ontario to inform future government policy decisions
and drive an investment strategy for future economic growth," said GTHA
President Terry Mundell. "We appreciate that the provincial government
recognizes the role of the tourism industry as an important generator of jobs
and a major contributor to the provincial economy."
    Ontario draws more than 118 million visitors every year and accounts for
approximately 322,600 jobs (direct & indirect) representing 19% of Ontario
businesses. Tourism GDP contribution is greater than agriculture, forestry,
mining and fishing combined. In 2007, the record 10,660,000 overnight visitors
that came to Toronto, spent over $4.5 billion.
    "The appointment of Mr. Sorbara is recognition of the significant role
that tourism plays in the provincial economy and we look forward to working
with him and the Ministry of Tourism to position Ontario as a premier
destination," said Mr. Mundell. "Tourism is one of the fastest growing
industries in the world. US tourism receipts represented over $2 billion (US)
dollars a day in 2006. This represents a tremendous growth opportunity for
Toronto and the Ontario economy to capture a larger share of that market."

    The voice of the hotel industry in the Greater Toronto Area, the GTHA
represents 170 hotels, with approximately 34,000 guest rooms and more than
32,000 full time jobs.

For further information:

For further information: Kelly Ing, Greater Toronto Hotel Association,
(416) 351-1276

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