GSMA'S Global Mobile Awards 2009 and Mobile Innovation EMEA Tournament - Now Open for Entry

    LONDON, Sept. 3 /CNW/ - The GSMA today announced that entries are invited
for the 2009 Global Mobile Awards and the penultimate round of its Mobile
Innovation Global Competition, both of which will be presented at the mobile
industry's biggest annual event, the Mobile World Congress in Barcelona on
17th February 2009.
    The GSMA's Global Mobile Awards are a unique platform for companies in
the mobile industry to gain truly independent recognition for their work.
    "In a challenging global economic environment, the mobile industry
continues to innovate and surprise. These awards recognise the talent and
diversity that exists around the world and encourage every player to excel,"
said Rob Conway, CEO and Board Member of the GSMA.
    This year's awards incorporate several new categories including a new
'Green Mobile' Award (highlighting eco-friendly mobile products, services and
initiatives), Best Mobile Internet, Best Mobile TV Service and Best Mobile
Money Service.
    The Best Mobile Technology categories have been refreshed to ensure they
capture the wealth of creativity and imagination in the mobile industry.
Categories of Mobile Entertainment, Mobile Services, and Best Mobile Handset,
are already established as highly desirable awards for any new product or
    The deadline for entries for the Global Mobile Awards is Friday 28th
November 2008 (5pm GMT). A panel of independent analysts, journalists and
specialist experts will choose the winners, who will receive their awards at a
gala dinner at the National Palace in Barcelona on Tuesday 17th February 2009,
during the Mobile World Congress.
    The GSMA's commitment to innovation is supported by the Mobile Innovation
Market community, which has created the Mobile Innovation Global Award
Competition. The Mobile Innovation Market encourages breakthrough technology,
applications and services in the mobile industry by bringing together smaller
companies developing innovative products and solutions, with industry
investors from leading venture capital firms and senior figures from mobile
operators and leading global brands.
    On 16th February at the Mobile World Congress, the Top 15 Innovators will
present their ideas in front of the Mobile Innovation Marketplace audience and
a panel of esteemed judges; from the five Category Winners to be named that
day, two will emerge as Global Finalists and will compete against other Global
Finalists selected from regional Mobile Innovation tournaments in the
Americas, APAC and a virtual 'online' round. The Finalists will then compete
head-to-head on 17th February for the prestigious title of '2009 GSMA Mobile
Innovation Global Champion' to be awarded at the Global Mobile Awards Gala
that evening. The deadline for entries for the Mobile Innovation EMEA
tournament is 5th December, 2008.

    The GSMA's 2009 Global Mobile Awards categories are as follows:

    Best Mobile Entertainment

    - Best Mobile Game
    - Best Mobile Music or Video Service
    - Best Mobile Advertising
    - Best Mobile TV Service (new)

    Best Mobile Services

    - Best Mobile Enterprise Service
    - Best Mobile Internet Service (new)
    - Best Mobile Money Service (new)

    Best Mobile Handset or Device

    Best Marketing

    - Best TV Commercial
    - Best Mobile Brand Campaign (new)

    Best Use of Mobile for Social & Economic Development

    Best Technology

    - Best Network Technology Advance (new)
    - Best Service Delivery Platform
    - Best Billing or Customer Care Solution
    - Best Mobile Technology Breakthrough (new)

    Green Mobile Award (sponsored by AT Kearney)

    Chairman's Award

    Government Leadership Award

    The GSMA's Mobile Innovation Global Competition categories are:

    - Most Innovative 'True Mobile Start Up'
    - Most Innovative 'Carrier Infrastructure or Platform'
    - Most Innovative 'Consumer Application or Service'
    - Most Innovative 'Mobile Application in a Vertical Market'
    - Most Innovative 'Wireless Device-centric Technology'

    Full category, rules, entry forms and details about the gala dinner can
be found at and the Mobile Innovation EMEA
Tournament at

    About the GSMA:

    The GSM Association (GSMA) is the global trade group representing more
than 750 GSM mobile operators across 218 countries and territories of the
world. The Association's members represent more than 3 billion GSM and 3GSM
connections - over 86% of the world's mobile phone connections. In addition,
more than 200 manufacturers and suppliers support the Association's
    The primary goals of the GSMA are to ensure mobile phones and wireless
services work globally and are easily accessible, enhancing their value to
individual customers and national economies, while creating new business
opportunities for operators and their suppliers.

    For further information contact:

    Mark Smith

For further information:

For further information: Daniel Lowther, CCgroup, t: +44-118-920-7669,

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