Grupo Bimbo, the leading baked goods company: First Company in the World to Launch Degradable Metallic Packaging

    - Discarded degradable metallic packaging disintegrates in 3 to 5 years

    - The company intends to use degradable metallic packaging for all its
    products by the first quarter of 2011

    MEXICO CITY, May 14 /CNW/ -- Mexican leading baked goods company Grupo
Bimbo, the world leader in production and sales volume, with presence in 18
countries throughout the Americas, Europe, and Asia, announced that
Organizacion Barcel, one of its subsidiaries, has begun using degradable
metallic polypropylene packaging for its products, which disintegrates within
a period of 3 to 5 years after the product's shelf life.
    Michael Laurier, Director of Symphony Environmental Technologies PLC,
awarded Daniel Servitje, CEO of Grupo Bimbo, a certificate for becoming the
first company in the world to launch degradable metallic packaging. Barcel
will be the first snack company to incorporate this degradable eco-friendly
material, beginning with its Takis snacks line.
    The measure will be gradually implemented on every Grupo Bimbo product at
the global level, with degradable metallic packaging fully incorporated by the
first quarter of 2011.
    Grupo Bimbo requested that this technology preserve the freshness,
flavor, and features of all their products as identically as when using
traditional wrappings.
    The technology works by incorporating a pro-degrading additive during the
packagings' manufacturing process, which helps break the plastics' molecular
chains, causing the plastic to degrade at the end of its lifetime.
    About Grupo Bimbo
    Grupo Bimbo is the leading baked goods company is the world. It has 105
plants strategically located in 18 countries throughout the Americas, Europe,
and Asia. Their product line includes bread, rolls, crackers, pies, packed
goods, tortillas, salty snacks, and pastries, among others. Grupo Bimbo
produces nearly 5,000 Sku's, and has one of the largest distribution networks
in the world, with over 41,000 routes and more than 108,000 associates. Grupo
Bimbo strictly adheres to the guidelines of the World Health Organization's
Global Strategy on Diet, Physical Activity, and Health.
    For further information:


For further information:

For further information: Monica Breton, Grupo Bimbo,

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