Growth Rate of U.S. Giving for Health Care Falls More Than 50 Percent in 2007 But Rises Almost Threefold in Canada, According to Association for Healthcare Philanthropy's Annual 'Report on Giving'

    WASHINGTON, Oct. 28 /PRNewswire-USNewswire/ -- Perhaps signaling donors'
fears of a weakening U.S. economy last year, the growth of philanthropic
giving for health care in the United States fell by more than half in 2007
from 2006, while the Canadian rate of growth in donations to health care
nearly tripled, according to a new Report on Giving issued today by the
Association for Healthcare Philanthropy (AHP).

    "Hospitals and health care systems in both countries are relying more and
more on philanthropy to fill in the gap that exists between the costs of
providing high-quality care to patients and reimbursements from public,
government and private sources," said William C. McGinly, Ph.D., CAE,
president and CEO of the AHP.

    Although grateful patients and other U.S. donors made $8.35 billion in
charitable contributions to health care facilities and organizations in 2007,
the 5.6 percent increase in the U.S. rate of giving was less than half the
11.5 percent increase in 2006, when donations totaled $7.9 billion, AHP's
Report on Giving determined. Meanwhile, AHP said Canadian contributions were
up 9 percent to $1.34 billion in 2007, compared to an increase of only 3.3
percent to $1.23 billion in 2006.

    In the U.S., donations from individuals represented 61 percent of all
contributions, about the same as 2006, while the portion contributed by U.S.
businesses, including corporate foundations, fell to 18.1 percent in 2007 from
20.4 percent in 2006.  Non-corporate foundations represented 13.2 percent of
funds raised in 2007, up from 12 percent in 2006. Other U.S. giving sources,
including hospital auxiliaries, public agencies, and civic groups, fell to 7.5
percent in 2007, compared to 8.1 percent in 2006.

    In Canada, the AHP report showed individual givers in 2007 provided 60
percent of funds raised, up from 52 percent in 2006.  Canadian businesses,
including corporate foundations, supplied about 25 percent of the 2007 total,
the same as the previous year. Canadian foundations, other than corporate,
contributed 6.7 percent in 2007, down from 9.7 percent in 2006.

    A continuing slow down in overall philanthropic giving this year and next
year is predicted in the AHP-sponsored study released in September, Economic
Cycles and Charitable Giving, by John Volpe, Ph.D., collegiate professor at
the University of Maryland University College.  The study looks at projected
overall philanthropic contributions, given forecasts of weak economic growth
for the remainder of 2008 and through 2009, even if the economy avoids
recession. Volpe concludes that a slowing of the growth in Gross Domestic
Product (GDP) and disposable personal income, as well as uncertainty over the
recovery of the housing and stock markets, are likely to contribute to
weakness in charitable giving through 2009.

    The AHP's Report on Giving also found that funds raised in the U.S. to
support health care institutions in 2007 were largely used to support
construction and renovation of facilities, followed by the purchase of
equipment. During the same period, however, 48 percent of Canadian funds
raised went for equipment purchases, three times the amount going to
construction and renovation.

    "In these troubled economic times, raising the philanthropic dollars that
hospitals and health care systems need to serve their communities takes skill,
planning and patience," said McGinly. "Increasing numbers of health care
systems, hospitals and foundations affiliated with AHP are beginning to
benchmark their fundraising data.  This enables them to better evaluate their
strategies and convince donors, board members, hospital leaders, elected
officials and the public that they are accountable for the gifts they receive
and are using those limited funds in the most cost effective and transparent

    Remarking on the state of U.S. philanthropic giving for health care, AHP
Board Chair Lisa Hillman, FAHP, said, "Even in challenging economic times, the
AHP Report on Giving shows that Americans continue to cherish those
institutions in their communities which are the most critical for the
well-being of all citizens -- namely, their hospitals."

    AHP Canada Regional Director Linda Saunders, CFRE, added, "With the
increases in 2007 giving, we see that more Canadians are donating at elevated
levels which makes a decided difference in people's lives every day. The
report bears this out in the fact that 60 percent of the funds raised in
Canada were from individual givers."

    A summary of the 2007 Report on Giving is posted at For more
information, contact AHP at (703) 532-6243 or via e-mail at

    The Association for Healthcare Philanthropy, established in 1967, is a
not-for-profit organization whose more than 4,900+ members direct
philanthropic programs in 2,200 of North America's not-for-profit health care
providers.  AHP's members include fundraising professionals, development
staff, public relations professionals, trustees, marketing professionals,
administrators, and executives interested in health care fundraising. In 2003,
AHP launched its Performance Benchmarking Service, which establishes standard
metrics and industry best practices for fundraising success.


For further information:

For further information: Kathy Renzetti, +1-703-532-6243,
+1-571-216-0146,, or William C. McGinly, +1-703-626-8160,, both of Association for Health Care Philanthropy Web Site:

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