Growth in Charitable Giving outpaced Volunteering prior to Economic Downturn

    Latest Canada Survey of Giving, Volunteering and Participating Data

    OTTAWA, June 8 /CNW/ - New data released today from the largest Canadian
study on giving and volunteering reveals how key segments of the population
support one another and their communities. Findings from the 2007 Canada
Survey of Giving, Volunteering and Participating provide a portrait of
activities that are integral to the Canadian social fabric and allow us to
understand how and why Canadians contribute to their communities either
through donations, volunteering or helping fellow Canadians directly.
    While the rates of donating, volunteering and helping are largely
unchanged since the 2004 survey, there has been modest growth in the total
value of donations, the average size of donations and total volunteer hours.
There are also changes at the provincial and territorial level.
    In 2007, Canadians donated a total of $10 billion, an increase of 12% or
$1.1 billion since 2004, and volunteered 2.1 billion hours, a 4.2% increase.
The average donation increased to $437 from $400 in 2004 while the average
number of volunteer hours remained about the same at 166 hours. The bulk of
support continues to come from a narrow segment of the population: 21% of
Canadians account for 82% of the total value of donations, and 12% of
Canadians account for 78% of all volunteer hours.

        "On the whole, almost all Canadians give time and money, but the fact
        remains, we still rely on a small number of individuals to provide
        the majority of support," says Dr. Michael Hall, Vice- President,
        Research at Imagine Canada and lead author of the report. "We're
        encouraged that donations grew between 2004 and 2007 but we need
        Canadians to continue their support for charities and nonprofits
        during these challenging economic times."

    Giving varies by province and territory with Newfoundland and Labrador
having the highest donor rate (91%), followed by Prince Edward Island (89%)
and New Brunswick (88%). The largest increase in donor rates from 2004 to 2007
was in Alberta (79% to 85%). In regards to average donation size, Albertans
made the largest average annual donation followed by donors from the Northwest
Territories, the Yukon and Manitoba.
    Volunteer activity in the provinces and territories varies substantially.
In 2007, the volunteer rate was highest in Saskatchewan (59%) followed by the
Yukon (58%), Prince Edward Island (56%), and Nova Scotia (55%). The volunteer
rate increased in most provinces and territories with the largest increase
occurring in Prince Edward Island (47% to 56%) followed by Nova Scotia (48% to
55%), and Saskatchewan (54% to 59%). Between 2004 and 2007, the largest
decreases in average hours volunteered were in Saskatchewan (188 to 147 hours)
and British Columbia (199 to 172 hours).
    The Canada Survey of Giving, Volunteering and Participating is conducted
by Statistics Canada every three years and was developed through a unique
partnership of federal government departments and voluntary organizations. The
CSGVP provides the most comprehensive assessment of giving, volunteering and
participating ever undertaken in Canada and, to our knowledge, in the world.
    For more information about the Canada Survey of Giving, Volunteering and
Participating, download the full report at

    Imagine Canada is a national charitable organization that looks into and
out for Canada's charities and nonprofit organizations. It advances knowledge
and relationships to foster effective and sustainable charitable and nonprofit

    Volunteer Canada is a national organization engaged in the promotion of
volunteerism across Canada. As a national leader, it strives to ensure that
volunteer efforts are promoted, recognized, supported and safeguarded.

For further information:

For further information: Marnie Grona (English media), Director,
Marketing & Communications, Imagine Canada - Toronto,,
1-800-263-1178, ext. 244 or (416) 597-2293, ext. 244, (416) 300-7220 cell;
Jung-Suk Ryu, Manager, Communications, Volunteer Canada - Ottawa,, 1-800-670-0401, ext. 226, or (613) 231-4371, ext. 226,
(613) 266-9427 cell; Amanda Mayer (French media), Imagine Canada - Ottawa,, 1-800-821-8814, ext. 239, or (613) 238-7555, ext.
239, (613) 292-0569 cell

Organization Profile

Imagine Canada

More on this organization

Volunteer Canada

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890