Groupe VIVA secures $1.1 million in financing - Digital out-of-home media company specializing in point-of-sale communication also unveils its new brand image

    BOISBRIAND, QC, May 20 /CNW Telbec/ - Groupe VIVA ( is
proud to announce the conclusion of a private $1.1-million round of financing
with a group of investors including the Fonds d'investissement économique
régional (FIER) Ville-Marie. This investment will help Groupe VIVA accelerate
the growth of its various digital out-of-home (OOH) media properties,
strengthening its leadership position in the Canadian industry.
    Groupe VIVA's main property, a digital place-based media OOH network
where personalized content, local news and advertising converge, and
established mainly in retail stores, public areas and health establishments in
communities throughout Quebec, could literally transform the province's local
media landscape.
    "We are convinced of the strength of digital media at point-of-sale and
in the strong potential of Groupe VIVA's growth plan," said Pietro Perrino,
spokesman for the FIER Ville-Marie regional investment fund, adding: "FIER
Ville-Marie is delighted to support the growth of this dynamic company that is
well-established north of Montreal Island."
    For his part, Pierre Gendron, Chairman of the Board and CEO of Groupe
VIVA, stated: "We are excited to be able to count on the support of a select
group of investors led by FIER Ville-Marie. Their involvement will not only
help us on the financial side but will also be an important asset in the
development of our business. This investment has also triggered job creation
within our organization and we are actively pursuing the hiring process in
order to strengthen our team."
    Groupe VIVA, which has operated under the name Sportech Media since its
creation in 2002, is also unveiling its new brand image, a direct outcome of
the diversification of its activities in recent years. Beyond its scalable
technology, Groupe VIVA first and foremost offers its clients unique expertise
in marketing and management of point-of-sale digital content that helps them
effectively broadcast their marketing messages, thus optimizing consumer
experience and brand positioning.

    About Groupe VIVA

    Groupe VIVA is a digital out-of-home media company that delivers an
extensive range of products and services for point-of-sale communication to
organizations seeking to effectively reach their customers. Groupe VIVA feeds
personalized programming to thousands of screens within prestigious private
networks across Canada, including Archambault Group, Cage aux Sports, Forzani
Group (Sports Experts, Fitness Source) and Pro Hockey Life. The company also
operates various digital media properties located mainly in retail stores,
public areas and health establishments in communities throughout the Province
of Quebec. For more information, visit

For further information:

For further information: or to book an interview: Brigitte Filiatrault,
Brigitte Filiatrault Relations Publiques for Groupe VIVA, (514) 521-8216,

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