Groupe Moniteur Creates Powerful Platform to Manage All Digital Assets

    The French publisher deploys Nstein's full suite to power its 16 online

    MONTREAL, Aug. 13 /CNW Telbec/ - Nstein Technologies Inc.
(TSX-V: EIN), a leader in digital publishing solutions for newspapers,
magazines and online content providers, announced earlier today that Groupe
Moniteur, a leading French service and information provider for the
construction and local authorities sectors, has licensed Nstein's full digital
publishing suite including Digital Asset Management (DAM), Web Content
Management (WCM) and Text Mining Engine (TME) to enhance its digital platform
for managing and assembling its vast collection of assets.
    Established in 1903, Groupe Moniteur, a $200 million company with more
than 1100 employees, owns more than 30 publications including Le Moniteur and
La Gazette des communes, 700 books, 5 specialized databases and offers
tradeshow and conference management. Groupe Moniteur began the process of
streamlining its content management with the installation of an early version
of Nstein's DAM in 2005. Pleased with those results, the company committed to
creating a powerful media hub from which all assets will be catalogued,
associated, published or syndicated. The addition of WCM completes the digital
content supply chain, allowing the firm to create new sites quickly. A
critical component of the digital hub is TME, which allows content to be
tagged and indexed automatically. This rich metadata provides the added
benefit of proposing associated content to readers to enhance their
    "Groupe Moniteur initially deployed Nstein on a small scale to rapidly
deploy a new site, and to relaunch We had each site up in only 8 weeks," said
Pierrick Guinguené, Chief Technology Officer of Groupe Moniteur. "For we saw strong increase in monthly visitors, with page
views increasing from 8,000 to 50,000. The monetization strategy centers on
offering a one-to-one relationship between readers and content. TME embedded
with DAM and WCM allows us to create this relationship."
    Groupe Moniteur plans to have its two flagship sites and ported over to Nstein's suite in Fall of 2008. Much
of the content (text, images and video) already resides in Nstein's DAM and
will then be distributed by Nstein's web 2.0-enabled WCM. This will allow
readers to generate content helping Groupe Moniteur create dynamic communities
wthin each site.
    "Nstein is very proud to continue its longstanding relationship with
Group Moniteur," said Luc Filiatreault, President and CEO of Nstein
Technologies. "Group Moniteur has developed a series of publications that are
critical to the construction and authority sectors. We are happy to be able to
help Group Moniteur build out a powerful hub and infrastructure to support
their business endeavors."

    About Groupe Moniteur

    A leading French service and information provider for the construction
and local authorities sectors, Groupe Moniteur focuses on three activities:

    - Publishing, with more than 30 publications including two bi-monthly
      reference magazines, (Le Moniteur des Travaux Publics and la Gazette
      des communes), monthly specialty magazines and newsletters;
    - Specialized Services which includes developing more than 200 reference
      books, training materials, tradeshow management and conferences;
    - Analytical Services which provides market information, materials,
      prices, employment, products and industry regulations.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power digital publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete online strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management, Text Mining Engine and Picture
Management Desk products.

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      will be included in the Company's first quarter results (quarter ended
      March 31, 2008).
    - Any statement that appears prospective shall not be interpreted as
    %SEDAR: 00014563EF

For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406,; Media: David Crouy, Marketing Director,
Nstein Technologies Inc., (514) 908-5406,; Renmark
Financial Communications Inc.: Maurice Dagenais,; Ryan van de Polder,, (514) 939-3989, Fax.: (514) 939-3717;

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