Groupe Express-Roularta chooses Nstein's Text Mining Engine for its websites

    Roularta Media Group's French subsidiary to rely on Nstein's Text
    Mining Engine to improve content search and SEO

    MONTREAL and PARIS, Jan. 15 /CNW Telbec/ - Nstein Technologies Inc. (TSX-V: EIN), a leader in online publishing solutions for
newspapers, magazines and online content providers, announced today the
signing of a contract with Groupe Express-Roularta (GER), the French
subsidiary of Roularta Media Group, Belgium's largest media group. Nstein's
Text Mining Engine (TME) will be used to automatically index and tag all
content from GER websites.
    GER publishes a news magazine, L'Express, monthly business magazines,
such as L'Expansion and L'Entreprise, and consumer magazines such as Maison
Française and Côté Sud within the home design niche and publishes numerous
websites as well. GER chose Nstein to automate the process of enriching its
websites content with metadata. By doing so, GER's will reinforce its SEO
efforts but as well facilitate its users' navigation experience-suggesting
relevant links, related or even paid content.
    "Nstein's Text Mining Engine has proven it can meet the increasingly
complex needs of the press and media industry regarding content indexing. The
reputation of Nstein's e-publishing experts enticed us to do business with
them," said Corinne Denis, Director of Web Publications for GER. "It is
important that our multi-brand Group optimizes the management of its digital
assets, and helps our Web teams improve search functionalities within each
website as well as within the complete network," concluded Corinne Denis.
    It is also notable that GER has used Nstein's Digital Asset Management
solution since 2006.
    "We are glad to have this second vote of confidence from GER-as evidenced
with this new project," said Luc Filiatreault, President and CEO of Nstein
Technologies. "Day after day, companies face the challenge of having to manage
growing amounts of content-with limited resources. Nstein's Text Mining Engine
was developed to automatically and intelligently link content-therefore
allowing it to be even more available, visible and read."
    GER is the 16th major media company to have chosen in 2007 Nstein's
content management solutions for the media and electronic publishing industry.
    Nstein is the online provider of choice for many of the leading French
media companies, including: Group Hommell (, 20 minutes
(, Le Nouvel Observateur ( and 01Net

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power online publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete online strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management and Text Mining Engine products.

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      have been included in the Company's fourth quarter results (that ended
      December 31, 2007).

    - Any statement that appears prospective shall not be interpreted as

For further information:

For further information: Investor Relations: Bruno Martel, Chief
Financial Officer, Nstein Technologies Inc., (514) 908-5406,; Media: Rina Marchand, Marketing Manager, Nstein
Technologies Inc., (514) 908-5406,

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