Group insurance coverage that goes where you go

    Sun Life Financial's My Life CHOICE provides the opportunity for plan
    members leaving their employer to maintain up to $1,000,000 of life
    insurance coverage

    TORONTO, May 12 /CNW/ - Employees leaving a Sun Life Financial group
benefits plan now have peace of mind when it comes to their group life
insurance. Plan members can apply for the same amount of group life insurance
coverage they had in place under their group benefits plan - up to $1,000,000
- at affordable group rates. This annually-renewable term life insurance is
exclusively available to Sun Life group plan members within 31 days of leaving
a group plan. Instead of a full medical exam, employees leaving their group
plan will only be asked a few health questions to qualify for coverage.
    "My Life CHOICE is specifically designed to provide plan members leaving
a group plan with a life insurance solution that's affordable and can meet
their protection needs," said Tom Reid, Senior Vice-President, Direct
Distribution, Sun Life Financial Canada. "We've created a solution that
reaches beyond the standard life insurance conversion options available in the
marketplace ensuring that people have one less thing to worry about during a
time of change."
    The My Life CHOICE insurance solution is available through Sun Life's
call centre. Customer Service Representatives are available to answer plan
member questions, provide quotes and walk the member through the application
process on the phone - making the experience as simple and straightforward as
    "Our streamlined conversion process gives people looking for quick and
effective solutions the protection they require in the manner that works best
for them," said Reid. "If plan members require more comprehensive financial
solutions or holistic advice, we're able to offer them the services of a
highly qualified Sun Life Financial advisor."
    My Life CHOICE is part of a suite of products that makes it easier for
members leaving a group plan to take their coverage with them. Plan members
may also choose to maintain their Optional Critical Illness Insurance and
Extended Health Care and Dental coverage plans or transfer their retirement
savings from their employer plan to a personal plan with Sun Life.
    For more information about My Life CHOICE or other products and services
available to plan sponsors, visit

    About Sun Life Financial

    Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth accumulation
products and services to individuals and corporate customers. Chartered in
1865, Sun Life Financial and its partners today have operations in key markets
worldwide, including Canada, the United States, the United Kingdom, Ireland,
Hong Kong, the Philippines, Japan, Indonesia, India, China and Bermuda. As of
March 31, 2009, the Sun Life Financial group of companies had total assets
under management of CDN$375 billion.

    Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under ticker symbol SLF.

For further information:

For further information: Krista Wilson, Manager, Corporate
Communications, Sun Life Financial Canada, (519) 888-3900 x4896,

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