Greenpeace/Leger Marketing Survey - 7 out of 10 Canadians want more information about seafood

    MONTREAL, June 8 /CNW Telbec/ - A national survey conducted by Leger
marketing and commissioned by Greenpeace shows that nearly 7 out of 10
Canadians believe they are not sufficiently informed by their supermarkets
about capture methods for the fish and seafood they buy. About three quarters
of respondents said that they would buy seafood from sustainable fisheries if
they were properly informed.
    "On the occasion of World Ocean Day, we want to inform individuals and
supermarkets that seafood consumption is threatening the world's oceans," said
Beth Hunter, Greenpeace's Oceans Coordinator. "Consumers who care about the
environment can't make the right choices because of inadequate labeling on
seafood products. Supermarkets should be helping consumers make responsible
    Information such as fish stock status, fishing methods (i.e., bottom
trawling or hand lining) and fish type (whether it is wild-caught or
farm-raised) are necessary in order to identify sustainable seafood.
    The survey indicates that if supermarkets gave their clients sufficient
information, 74 per cent of Canadians would buy fish and sea food sourced from
sustainable fisheries.
    "These results show that if supermarkets helped consumers choose
sustainably harvested fish and seafood, it could be good for their bottom
line," said Hunter. In Great Britain, sales of sustainably harvested fish have
quadrupled in the last three years after most retailers implemented
sustainable seafood procurement policies."
    The impact of consumer demand on the oceans is great. The UN says that 76
per cent of the world's fish reserves are fully exploited or over-exploited
and 90 per cent of large predators, such as tuna and cod, have disappeared
from the oceans.
    "Our survey results show that consumers want to know more about
commercial fishing issues, such as the destruction of marine habitats and the
impacts of fish farming", said Hunter. "Supermarkets are the best place to
give them that information."

    The Leger Marketing survey was conducted between May 21 and 25, 2008,
with 1507 respondents from coast to coast. The margin of error is of +/-
2.52%, 19 times out of 20. The full report is available on the Greenpeace
website at this address:

For further information:

For further information: Brian Blomme, Media and Public Relations
Officer, (416) 597-8408 ext 3016

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