Greenpeace criticizes Kleenex manufacturer's "green" policy before AGM

    Kimberly-Clark's continues to destroy Canada's forests

    TORONTO, April 24 /CNW Telbec/ - Just days before Kimberly-Clark's annual
general meeting, Greenpeace today criticized the company's sustainability
report, calling it deeply flawed and wholly inadequate on key elements of its
environmental policy. The new report contains an updated procurement policy,
adopted in response to growing concerns about the company's reliance on fiber
from ancient forests. The policy represents no significant improvement and
offers no real protection for globally significant forest areas, including
Canada's Boreal Forest, the loss of which will greatly accelerate global
    "This policy will not stop Kimberly-Clark from destroying Canada's
ancient Boreal Forest," said Christy Ferguson of Greenpeace. "It represents a
tragic missed opportunity for Kimberly-Clark and falls incredibly short of
numerous recent procurement policies adopted by companies such Williams
Sonoma, Victoria's Secret and others." Unlike these other respected companies,
Kimberly-Clark developed its policy in virtual isolation, refusing meaningful
input from environmental groups or other stakeholders. Kimberly-Clark has
steadfastly refused requests to meet with Greenpeace to discuss issues
pertaining to sustainability.
    According to Greenpeace, the fiber procurement policy treats any and all
forest management certification schemes as equal and acceptable despite major
substantive differences. The policy also fails to establish timelines or set
goals for increasing the amount of responsibly-produced fiber in its products
and includes no measurable commitment to increase use of recycled fiber.
Finally, supposed safeguards for protecting endangered forests and wildlife
are ambiguous and unenforceable.
    "The intentional ambiguity and non-quantifiable goals in this policy are
exceedingly frustrating to see", said Allen. "Their refusal to engage in
meaningful dialogue to improve their sourcing practices leaves us little
choice but to ramp up our campaign against the company." In the past year,
Greenpeace has staged protests at K-C operations across the U.S., Canada and
in Europe and K-C shareholders have filed resolutions seeking improvements in
the company's forest policies. Shareholders will vote on a resolution on
sustainable forestry at the company's annual general meeting in Texas this
    Since 2006, 719 businesses have pledged to stop buying from
Kimberly-Clark until the company changes its ways. "We have removed
Kimberly-Clark's products from our ski mountains," said Matt Hamilton of Aspen
Ski Company. "We are taking these actions because Kimberly-Clark's use of pulp
from endangered forests and lack of recycled fibre in consumer tissue paper
products is contrary to our guiding principles."
    Colleges and universities are turning away from Kimberly-Clark as well.
Harvard University recently joined Rice University, American University and
Skidmore College in taking action through public statements or a phase out of
the company's products.
    Kimberly-Clark is the world's largest tissue product manufacturer. All
consumer tissue products it sells in North America, including Kleenex, Scott,
and Viva brands, are made from 100% virgin tree fibre, much of it from
clearcut ancient forests including the North American Boreal Forest.

For further information:

For further information: Christy Ferguson, Greenpeace Forests
campaigner, (416) 451-9354; Jane Story, Greenpeace communications, (416)
597-8408 x3016;

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