GreenLite(TM) - The Evolution of Low Mass Automotive Foam Solutions

    DETROIT, Jan. 12 /CNW/ -- The Woodbridge Group has announced
GreenLite(TM) automotive foam, to support improved environmental performance
initiatives. This new low mass foam technology, now offers many opportunities
for customers looking to achieve high quality, high performance, low mass
polyurethane foam solutions, at the industry's highest green content levels.

    While multiple firmness polyurethane foam is well known in the industry,
the concept of significantly varied densities within the same part is new.
Woodbridge Stream Architecture(TM) advanced chemical delivery systems, offer a
broader chemical formulating window. Densities, as low as 24kg/m(cubed) can
now be achieved, to help customers optimize low mass solutions based on
performance requirements. Weight savings of up to 30-50% can now be offered
for specific applications.

    Martin Mazza, Senior Vice President of Marketing and Global Sales, The
Woodbridge Group points out, "GreenLite automotive foam solutions respond to a
very specific and time sensitive industry need, namely to deliver low mass
technologies tailored to specific OEM requirements. GreenLite solutions are
all about understanding where we can offer weight savings without sacrificing
any aspect of performance, be it comfort, functionality or quality."

    GreenLite technologies include a growing menu of innovations including
ComfortLite(TM) seating foams. ComfortLite solutions utilize appropriate
performance requirements to drive seating foam weight reductions. Three key
opportunities include the Frequency of Use for each seat within the vehicle,
the Distinct Comfort Zones within each seat, and Smart Coring the bottom
surface of a seat pad, to remove mass in non essential areas.

    GreenLite applications also include StructureLite(TM) Seat Frames,
StrataLiner(TM) Overhead Systems, CargoTuf(TM) Load Floors and SoftSound(TM)
Acoustical Management Solutions. Beyond supporting fuel efficient lighter
vehicles, the GreenLite products can also be offered with BioFoam technology,
which offer 5-40% plant based Polyols, to further improve the environmental
performance of any GreenLite solution.

    The Woodbridge Group operates 64 facilities in 21 countries, as the
global leader in the development and production of polyurethane products.
Automotive applications include components for seating, structural support,
occupant protection, headliner systems and acoustical management, as well as a
full range of value added services including engineering and design, supply
chain management, assembly, sequencing and JIT delivery solutions. For more
information, visit

    (R) are registered trademarks and (TM) are trademarks which are either
owned or used under license by Woodbridge Foam Corporation and are also
denoted in bold type.

    John Bell, Director of Global Marketing
    Phone: 905-896-3626


For further information:

For further information: John Bell, Director of Global Marketing, The
Woodbridge Group, +1-905-896-3626, Web Site:

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