TORONTO, April 1 /CNW/ - The sun-drenched countries of Spain and Portugal
are the focus of Viva Vino, a month-long promotion taking place until April 26
at all 605 LCBO stores across Ontario.
Throughout the month, customers can sample and learn more about unique
budget-friendly wines, up-and-coming grape varietals, such as tempranillo,
alvarhino and garnacha, and get a little taste of Spanish and Portuguese life.
Of the 60 wines featured, nearly half are priced under $12, with 14 retailing
for less than $10.
"We are fascinated with the lifestyle and cuisine of Spain and Portugal
yet many of us are not familiar with the wines that originate from that part
of the world," observes Bob Downey, LCBO Senior Vice President of Sales &
Marketing. "This promotion provides a wonderful opportunity for customers to
learn about these wines, especially the lesser-known varietals. With many of
them priced under $10, customers can experiment without having to compromise
on quality or budget."
Customers can taste these wonderful wines and experience Spanish and
Portuguese culture at 44 consumer tastings at select LCBO stores across the
province. Friday evening events will showcase Portuguese wines, while Saturday
afternoons will bring Spanish wines and culture to life.
On April 4, the first Saturday of the promotion, customers will not only
have the opportunity to taste superb wines paired with Spanish delicacies,
they will be treated to a fiery Spanish dance performance, receive travel
coupons and a chance to win a travel gift pack from Air Transat/Nolitours, as
well as get in-store Spanish and Portuguese language lessons from Berlitz.
(Note: the language lessons will only be available at three LCBO locations -
Millcroft Centre, Burlington; Summerhill, Toronto and Rideau Street, Ottawa).
For a complete listing of events, visit the LCBO website at www.lcbo.com.
Viva Vino also provides customers with advice on how to prepare new
twists on an old favourite, sangria, a popular Spanish libation. Four
signature mixed drink recipes, including Spiced Sangria, White Peach Sangria,
London Sangria and Rosy Sunset Sangria, will be available in stores and for
download from the LCBO website.
For more information about LCBO's Viva Vino promotion, entertaining ideas
and responsible hosting tips, call the toll-free LCBO Infoline at
1-800-ONT-LCBO (668-5226). In Toronto, call (416) 365-5900 or visit your
nearest LCBO store. The TTY number for the deaf and hearing impaired is
416-864-6898 or 1-800-361-3291.
Consumers are reminded to bring a reusable bag when shopping at the LCBO
and to return empty beverage alcohol containers (large and small glass
bottles, PET plastic, Tetra Paks, bag-in-box and cans) to The Beer Store for a
full deposit refund.
For more information, please visit our online media information centre at
For further information:
For further information: MEDIA CONTACTS: Trina Hendry, Media Relations
Consultant, Marketing and Customer Insights, Tel. (416) 864-6803, Cell: (416)
358-0357, E-mail: firstname.lastname@example.org; Chris Layton, LCBO Media Relations
Co-ordinator, Tel. (416) 864-6772, Cell: (416) 587-3729, E-mail: