Grassroots organization launches campaign for gender balance within boardrooms

    CALGARY, March 1 /CNW/ - International Women's Day is chosen as launch
date for non-profit, In Balance International (IBI), to initiate its
grassroots campaign toward gender balance within the boardrooms of Canada, the
United States and the United Kingdom. Founder, Alexander Strachan, announced
that IBI will begin "organizing for balance" by leveraging women's consumer
and economic powers to demand that boards of directors reflect the gender of
their clientele. He has long-believed that women have a different
point-of-view that must be heard if we're to discover fresh solutions to
today's issues.
    Strachan, who has had a business career that has taken him from file
clerk to senior executive, to resort-owner says, "Boards of directors are
decision-making bodies that affect everyone in almost any way we can think of:
careers, health, education, and everything we purchase. By ensuring women are
represented on boards, the world will benefit enormously from a female
perspective; and women, as well as men, will make decisions about how society
operates. Currently this means substantially increasing the number of women on
    Women account for 80 percent of all consumer purchases, which translates
into power in our market-driven society. IBI will harness this power by
creating a network through which women and men, who believe in its goals, will
blend economics and activism to provide the leverage needed to instigate
change within the structure of public and private corporate, non-profit and
public sector boards.
    Andrina Lever, president of Lever Enterprises, Organization of Women in
International Trade's (OWIT) 2006 "Woman of the Year", and long-time advocate
and champion for the advancement of women's entrepreneurship internationally,
sees the opportunity IBI brings: "Imagine a world where we actually harness
the brainpower, purchasing power, intellectual power, and sheer influential
power and energy that women have; and what the world could look like. All over
the world, women meet every day and every night to raise money, organize
charitable events, do volunteer work. Imagine if we brought these women
together to be leaders in change. It's exciting to see an organization such as
IBI, recognize that vision and act on it."
    Visit and take steps toward a world that
is in balance.

For further information:

For further information: Alexander Strachan: (519) 927-0157,; Joni Cooper, President, CEO: (403)

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