Grab your toques 'Eh'! It's Time to Toast the Roast!

    The BIC's online cooking lessons help home chefs BBQ the perfect New
    Year's Roast

    TORONTO, Dec. 19 /CNW/ - Canadian grillers put on your toques and raise
your tongs! It's time to toast the roast! Winter grilling rates are up 26 per
cent over the past three years(1), which means more of us are braving the cold
to grill Canada's favorite protein, Canadian beef. With online cooking lessons
for BBQ Roasting, the Beef Information Centre (BIC) will make your New Year's
celebration a hit - and help save precious oven space for other party
essentials like hors d'oeuvres.
    "Our house is like most Canadian homes, one oven, one BBQ - using the BBQ
to cook our roast not only saves oven space for other dishes, but also adds
that distinct barbecue flavour to the meat everyone loves," says Joyce
Parslow, a BIC home economist. "Serving up a BBQ roast beef is easier for me
because there is less time juggling with the oven and less clean up too!"
    "More and more retailers now carry rotisserie roasts, which allow for
easy and even cooking on the grill - with a rotisserie attachment or using
indirect heat," said Richard Caetano, eastern retail manager with the BIC.
According to Caetano, Beef Rotisserie Roasts are boneless, uniform in shape
for even cooking, and come tied or netted. They range in size from two to 15
pounds suiting all occasions, a romantic meal for two or a party of 20.
    Caetano recommends Premium Rotisserie Roasts, cut from Top Sirloin and
Prime Rib, which require nothing more than simple seasonings before cooking.
For a more economical choice, Caetano says, "Sirloin Tip and Inside Round
rotisserie roasts can be equally delicious and tender if marinated before
cooking". Can't find a rotisserie roast at the meat counter? Just ask or use
indirect heat with a traditional oven roast.
    The online cooking lesson for BBQ Roasts features a seven minute video
and step by step instructions with photos which make it easy to follow and
enjoy. The BIC's online cooking lessons and recipes are ready when you are at

    About the Beef Information Centre:

    The Beef Information Centre (BIC) is the Beef Market Development division
of the Canadian Cattlemen's Association. BIC uses an integrated approach,
focusing programs on five key areas - improving the quality & consistency of
beef; increasing beef's convenience; expanding the use and value of all cuts;
improving food safety; and improving consumers' perceptions about beef's
healthfulness and wholesomeness.

    Canada's Beef Industry Fast Facts:

    Health & Nutrition: Canadian beef provides 14 essential nutrients,
including iron and protein. Beef is part of a healthy, nutritious diet as
recommended by Canada's Food Guide to Healthy Eating.

    Family Farms: There are 86,000 farms and ranches with beef cattle in
Canada, 61% of which are small family farms (that's 52,460 Canadian families)
with less than 47 cows each.

    Local: Canadian cattle producers call every province in Canada home.
Eating locally has never been easier.

    Safety: The safety of Canadian beef is a priority throughout the entire
production chain. The standards according to which Canadian beef is inspected,
tested and graded are among the highest in the world.

    Environment: Canadian cattle producers are responsible stewards of the
environment. Generations of experience have made the Canadian beef industry
one of the most knowledgeable industries dedicated to conserving and enhancing
the environmental and economic sustainability of agriculture.

    (1) NPD Group, NET Canada

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: or to schedule an interview please contact
Heather Travis, Public Relations Manager, (905) 821-4900 ext 215,

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Canada Beef Inc.

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