Gordon Trucking Standardizing on Cognos Performance Management

    - Leading Truckload Carrier Gains Consistent, Accurate View of Business
Information to Facilitate Performance Reporting and Decision-Making -

    LAS VEGAS, September 24 /CNW/ - Cognos (NASDAQ:   COGN) (TSX: CSN), the
world leader in business intelligence and performance management solutions,
today announced that Gordon Trucking, Inc. (GTI) is standardizing on Cognos 8
Business Intelligence (BI) and Cognos 8 Planning to enable greater reporting
accuracy and speed timely decision-making.

    GTI is a privately owned and nationally recognized premium truckload
carrier that operates across the U.S., Canada and Mexico. Prior to selecting
Cognos, the company found it difficult to find critical business information
across its disparate systems. Developers and analysts at GTI were using most
of their time to extract data and create reports, and when they did, the
information was usually unreliable or inaccurate. After evaluating solutions
from vendors including Microsoft, GTI selected Cognos for its Web-based,
single platform solution and ease of use.

    According to GTI officials, Cognos 8 BI will save the company thousands
of hours a year in creating and delivering reports. Already deployed in the
operations and marketing departments, Cognos 8 BI will rollout across the
entire organization shortly. The software has helped GTI reduce processing
errors, and attend to data integrity issues more quickly. Reports are now more
accurate and can be tailored for specific users. GTI will benefit from using
Cognos 8 BI Special Edition, which embeds three key proven IBM middleware
technologies, including a Web server, an application server and a database

    One example is the Temperature Control Service Failures report which is
designed to display any orders where the company failed to deliver a
refrigerated goods load on time according to the customer agreement. What once
used to be a manual process of checking status by a select few individuals has
now been replaced with a Cognos report that is delivered daily to a department
on the operations floor. By using this report, GTI has reduced its service
failure count by nearly half, from 40 down to the low 20s.

    Moving forward, GTI will integrate Cognos 8 BI with Cognos 8 Planning,
which will enable integrated operational and financial planning in real time,
for immediate visibility into resource requirements and future business

    "Just having all of the data easily available to us and knowing that it
is correct has a huge impact on the business. There are no more questions of
'Where did you get that info? Is it accurate?' -- we got it from Cognos and
it's right," said Nathan Anderson, data warehouse architect, GTI. "We can
generate reports while on the phone with a customer and give them up-to-date
information, which they love. Our competitors can't do that."

    Cognos 8 BI is the only BI product that provides the complete range of BI
capabilities - reporting, analysis, scorecarding, dashboards, business event
management, and data integration - on a single, proven architecture. Cognos 8
Planning leverages Cognos 8 BI to enable reporting and analysis on real-time
plans, providing customers with a consistent platform from which to plan
future performance and avoid predictable surprises. Enterprise planning and
business intelligence are key capabilities of the Cognos Performance
Management System, which combines technology, best practices, analytical
applications and solutions, and a broad network of partners into a single
performance management solution for customers.

    GTI is working with Cognos Gold Reseller Partner Perkins Consulting to
manage the rollout. "Our consultants not only have expertise in BI
technologies, but also a broad understanding of business processes. Our focus
is on helping businesses turn their data into actionable information," said
Bill Henderson, president, Perkins Consulting, LLC. "Perkins Consulting is
committed to working closely with Cognos to ensure the highest quality
solutions for GTI."

    "The combination of strength and ease-of-use provided by Cognos is unique
in the sense that both technical and non-technical users can work with the
solution," said Paul Hoy, manufacturing industry director, Cognos. "Gordon
Trucking is clearly a customer-focused company that benefits from the
additional insights Cognos provides into their performance. By investing their
trust in Cognos 8 BI and Cognos 8 Planning, GTI is fuelling the company's
growth by empowering its business users to make better business decisions."

    Cognos is a recognized leader in delivering business performance
management solutions for the transportation & logistics industry. In addition
to Gordon Trucking, other leading transportation customers include FedEx
Custom Critical, and Trimac. For more information, please visit


    A tradition that started over 50 years ago, Gordon Trucking Inc. is
privately owned and managed by the Gordon Family. Larry Gordon, President and
CEO purchased Gordon Fast Freight from his father in 1984 and formed what is
known today as GTI. For more information on GTI please visit the Web site at:


    Perkins Technology Consulting opened in 1994 to offer world-class
expertise with a local focus to mid-market, Northwest businesses. Our mission
is to help organizations achieve their business goals by combining sound
business processes with technology tools. We design business and technology
solutions appropriate to the objectives and culture of the organizations we
serve. At Perkins Technology Consulting, we insist that our consultants have
not only expertise in selected technologies, but also a broad understanding of
business processes. Our staffing philosophy enables us to offer a balanced
blend of skills while developing the best business solutions for your company.
For more information please visit the Web site at: www.perkinsconsulting.com


    Cognos, the world leader in business intelligence and performance
management solutions, provides world-class enterprise planning and BI software
and services to help companies plan, understand and manage financial and
operational performance.

    Cognos brings together technology, analytical applications, best
practices, and a broad network of partners to give customers a complete
performance system. The Cognos performance system is an open and adaptive
solution that leverages an organization's ERP, packaged applications, and
database investments. It gives customers the ability to answer the questions
-- How are we doing? Why are we on or off track? What should we do about it? -
and enables them to understand and monitor current performance while planning
future business strategies.

    Cognos serves more than 23,000 customers in more than 135 countries, and
its top 100 enterprise customers consistently outperform market indexes.
Cognos performance management solutions and services are also available from
more than 3,000 worldwide partners and resellers. For more information, visit
the Cognos Web site at http://www.cognos.com.

    Cognos and the Cognos logo are trademarks or registered trademarks of
Cognos Incorporated in the United States and/or other countries. All other
names are trademarks or registered trademarks of their respective companies.

    Note to Editors: Copies of previous Cognos press releases and Corporate
and product information are available on Cognos' Web site at

For further information:

For further information: Media Contacts: Cognos, Inc. David DeRosa,
613-738-1338 ext. 3317 david.derosa@cognos.com or Lois Paul & Partners, LLC
Melissa Lane, 781-782-5755 melissa_lane@lpp.com or Investor Relations: Cognos,
Inc. John Lawlor, 613-738-3503 john.lawlor@cognos.com

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