Gold Medal Storage: Seagate to Provide Nearly Half a Million Gigabytes of Storage for NBC's 2008 Olympic Games Coverage

    Seagate's Barracuda(R) ES hard drives to power Omneon's MediaGrid active
    storage enabling NBC's complete coverage of the Beijing Olympics

    SCOTTS VALLEY, Calif., July 21 /CNW/ -- The Seagate(R) Barracuda(R) ES
Series has been selected as the hard drive of choice for the Omneon
MediaDeck(TM) media servers and MediaGrid(TM) active storage systems that will
enable NBC's coverage of the 2008 Beijing Olympics, to be held August 8-24.
The media servers and storage systems will allow NBC to produce an
unprecedented 3,600 hours of coverage during the Beijing Olympic Games -- a
three-fold increase over the coverage during the 2004 Athens Olympic Games.
    Picture this: A gymnast leaps onto the balance beam. By the time she
makes a dismount, NBC's broadcast footage has already been stored on the
Seagate Barracuda ES hard drive in Omneon's Beijing MediaGrid active storage
system, traveled 6,350 miles to the New York MediaGrid active storage system,
processed, and quickly transmitted as compelling coverage on television and
    The innovative workflow begins in China with 20 MediaDeck servers,
powered by the Barracuda ES hard drives, which are used to digitize and ingest
HD feeds. Each MediaDeck server contains both high-resolution and
low-resolution codecs to simultaneously create both full-resolution IMX or
XDCAM HD files and low-resolution proxy files of all recordings. The resulting
files are actively transferred, while still being recorded, to the MediaGrid
active storage system. Then, using Omneon's ProCast CDN(TM) content
distribution system, the proxies are transferred thousands of miles from the
MediaGrid active storage system in Beijing to a second MediaGrid storage
system in New York, again powered by Seagate Barracuda ES hard drives, where
producers can browse, view, and edit the files.
    "NBC needs to capture every second of every competition at multiple
venues in China, quickly turning them into dynamic programming for television
and Internet broadcasting -- nothing can fall through the cracks," said Bill
Schilling, marketing director at Seagate. "We welcomed the opportunity to work
with Omneon to support NBC for its Olympics coverage. Omneon is the market
leader for developing storage solutions for broadcast video, which is becoming
more prevalent via the Web, especially for hugely popular sporting events like
the Olympics."
    "Because the workflow must be seamless and the nature of the programming
is so significant, we decided to use Seagate's enterprise hard drives, which
are the best fit for our needs in terms of reliability, best-in-class design
and unrivaled performance," said Geoff Stedman, SVP products and markets at
    Broadcast coverage of the Beijing Olympics will begin on August 8 along
with coverage via the web at
    About Seagate
    Seagate is the worldwide leader in the design, manufacture and marketing
of hard disc drives and storage solutions, providing products for a wide-range
of applications, including Enterprise, Desktop, Mobile Computing, Consumer
Electronics and Branded Solutions. Seagate's business model leverages
technology leadership and world-class manufacturing to deliver
industry-leading innovation and quality to its global customers, with the goal
of being the time-to-market leader in all markets in which it participates.
The company is committed to providing award-winning products, customer support
and reliability to meet the world's growing demand for information storage.
Seagate can be found around the globe and at
    About NBC Olympics
    NBC, "America's Olympic Network," owns the exclusive U.S. media rights to
the Olympic Games, television's most powerful property, through 2012, which
includes Beijing in 2008, Vancouver in 2010 and London in 2012. From August
8-24, 2008 NBC Universal will present an unprecedented 3,600 hours of
coverage, highlighted by NBC in primetime with live swimming, gymnastics and
beach volleyball. In August 2004, 203 million viewers watched as the networks
of NBC Universal -- NBC(R), MSNBC(R), CNBC(R), USA(R), Bravo(R), Telemundo(R),
and NBC's HD affiliates -- offered a then record 1,210 hours of Olympic
coverage from Athens. For additional information, go to, a year-round destination for fans of Olympic sports,
featuring news, Beijing previews, athlete features, expert blogs, photos,
Olympic video from the NBC archives and social tools enabling users to build
communities around their favorite sports, post comments and blogs.
    About Omneon
    Omneon, Inc. is a leading provider of scalable media server and active
storage systems that optimize workflow productivity and on-air reliability for
the production, distribution, and management of digital media. Omneon is a
pioneer in the use of advanced IT technologies and open systems for broadcast
applications, producing a modular and expandable video server architecture in
the Omneon Spectrum(TM) media server system. The company's MediaGrid active
storage system delivers centralized content storage that is scalable in
capacity, bandwidth, and media-processing power. The company has an extensive
global presence with customers in 55 countries on six continents.
    Seagate, Seagate Technology and the Wave logo are registered trademarks
of Seagate Technology LLC in the United States and/or other countries.
Barracuda ES is either a trademark or registered trademark of Seagate
Technology LLC in the United States and/or other countries. All other
trademarks or registered trademarks are the property of their respective
owners. When referring to hard drive capacity, one gigabyte, or GB, equals one
billion bytes and one terabyte, or TB, equals one trillion bytes. Your
computer's operating system may use a different standard of measurement and
report a lower capacity. In addition, some of the listed capacity is used for
formatting and other functions, and thus will not be available for data
storage. Seagate reserves the right to change, without notice, product
offerings or specifications.

For further information:

For further information: Colleen Rodriguez, +1-831-439-2499,, or Woody Monroy, +1-831-439-2838,, both of Seagate Web Site:

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