Go shopping under the French regime, an invitation from the UPA

    MONTREAL, Aug. 13 /CNW Telbec/ - Take a journey back through time to a
typical market day in the heart of New France! The Union des producteurs
agricoles (UPA) invites its fellow citizens to visit the 18th-Century Public
Market, which will be held this August 25 and 26 in Old Montreal, in
collaboration with Pointe-à-Callière, Montréal Museum of Archeology and
    Farmers will be on hand for the occasion, dressed in period costumes.
They will call out to the crowd like vendors 250 years ago, inviting them to
bargain for local products, some typical of the French regime and others more
to modern tastes. Artisans and actors will also be part of the festivities to
recreate the animation of an old-fashioned public square.
    Farmers played a crucial role from the earliest days of the colony: the
population's survival was very dependent on the fruits of their labour. This
meant there were close ties between farm and city, which met twice a week at
the public market.
    To remember this relationship, which marked the history of the colony and
the society that became the one we now know, the UPA is introducing a new
feature for this 14th edition, a story of the land for young and old entitled
L'herbe à dinde, un conte de l'UPA, which will be presented several times a
day at Château de Callière.
    Nowadays, as in the 18th century, farmers play a crucial role in our
lives, because they produce large quantities of food (cereals, vegetables,
meat, milk, fruits, etc.) that their fellow citizens consume every day.
    Agriculture is the primary sector's leading activity in terms of the
economy and employment. Quebec has 43,000 agricultural producers and over
30,000 farms, which provide work to more than 58,000 people. The value of the
products they sell amounts to $6.2 billion a year.

For further information:

For further information: Patrice Juneau, Public Affairs Advisor, Union
des producteurs agricoles, (450) 679-0540, extension 8591; Source: Eliane
Hamel, Communications Director, Union des producteurs agricoles, (450)
679-0540, extension 8235

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Union des producteurs agricoles

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