'Go and Good Things Happen' with (BUGABOO)(RED)

    Bugaboo announces partnership with (RED)

    HERMOSA BEACH, Calif., Sept. 9 /CNW/ -- Bugaboo is joining forces with
(RED) to empower parents across the globe to participate in the fight against
AIDS in Africa. Bugaboo, a modern mobility company, is encouraging parents to
GO ... go outside, go discover, go experience. Through the new partnership
with (RED), Bugaboo is inspiring people, and providing an opportunity for our
customers to not only improve their own lives, but also the lives of others.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20090909/LA72521)

    As of October 1, 2009, with any Bugaboo purchase, Bugaboo will contribute
1% of their total revenue to the Global Fund to help fund AIDS programs in
Africa with an emphasis on the health of women and children. The funds support
programs that are designed by each country based on their unique needs and
that often include delivery of lifesaving antiretroviral treatment and support
for treatment to help prevent the transmission of HIV from mother to child.
(RED) was founded in 2006 to engage the private sector in raising awareness
and funds for the Global Fund, to help eliminate AIDS in Africa.

    Parents who choose Bugaboo are not only choosing a well designed
performance stroller but they will also be making a conscious decision to
support the Global Fund's AIDS grants in Africa. Whether they purchase from
the existing Bugaboo range, or display their support by choosing from the
(BUGABOO)(RED) Special Collection, their purchase ultimately benefits those
affected by HIV and AIDS in Africa, including millions of mothers and

    Available worldwide at launch, the (BUGABOO)(RED) Special Collection
includes a Bugaboo Cameleon denim stroller featuring a unique black matte
frame, dark denim fabric and a distinctive red brake handle. Like the standard
Bugaboo Cameleon model, this (BUGABOO)(RED) Cameleon is a multi-terrain,
infant-to-toddler stroller featuring an adjustable handlebar and swivel wheel
suspension allowing for easy navigation and maximum comfort for parent and

    The (BUGABOO)(RED) Special Collection also includes a white leather
(BUGABOO)(RED) Bag. The multipurpose modern carryall for adults is practical
and stylish. The bag includes a changing mat, numerous compartments and
removable food and drink containers, making it suitable for any situation,
from play dates to an afternoon meeting. The sleek design and functional
interior make the (BUGABOO)(RED) Bag a permanent accessory for parents and
non-parents alike.

    "We are proud to announce our partnership with (RED) and join forces with
other iconic brands to generate funds and awareness to help eliminate AIDS in
Africa. Through our partnership with (RED), Bugaboo along with our consumers
can play a role in the fight against AIDS in Africa and help reduce mother to
child transmission of the disease. Now when you go with Bugaboo, you can make
good things happen. " Madeleen Klaasen, Chief Marketing Officer of Bugaboo

    "Bugaboo products are known for their quality and design and we are
delighted that they have created an exclusive range as part of the (RED)
partnership. The fact that they are contributing 1% of all revenue across
their entire range to the Global Fund means that this partnership goes even
further to help combat HIV transmission between mothers and children." Susan
Smith Ellis, CEO of (RED).

    Bugaboo is the only (RED) partner to contribute a percentage of all
revenue across its entire product range to help in the fight against AIDS in
Africa. Launched in 1999, Bugaboo is renowned for its innovative and
groundbreaking designs. As the first mobility design brand to partner with
(RED), Bugaboo encapsulates the freedom to move for everyone, be it mothers
and children locally, or mothers and children in Africa.

    Please view the two links listed below which will give you more insight
into Bugaboo's partnership with (RED):

    To view  the (BUGABOO)(RED) Go and Good Things Happen animated film- a
film that captures the essence of the partnership with (RED), click here: 
    user: bugaboo
    password: stroller

    To view Bugaboo's EPK click here:

    About Bugaboo

    Bugaboo International is a Dutch design company that develops and
produces mobility products. Bugaboo is known for its innovative and
breakthrough mobility stroller designs. Bugaboo began in 1999, focusing on the
Dutch market only, but grew rapidly within the next ten years into a global
player. Bugaboo products are now available in almost 50 countries. Bugaboo
International employs 800 people globally, from the headquarters in The
Netherlands to offices in the United Kingdom, Germany, Sweden, Italy, Spain,
the United States, France, Canada and the Bugaboo owned manufacturing plant in
China. For more information, visit bugaboo.com.

    About (RED)(TM) and (PRODUCT)(RED)(TM)

    (RED)'s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help eliminate AIDS in Africa.
Companies whose products take on the (PRODUCT)(RED) mark contribute a
significant percentage of the sales or portion of the profits from that
product to the Global Fund to finance AIDS programs in Africa, with an
emphasis on the health of women and children. Current partners are: American
Express (U.K. only), Apple, Bugaboo, Converse, Gap, Emporio Armani, Hallmark,
Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than
$130 million has been generated by (RED) for the Global Fund. (RED) money is
at work in Swaziland, Rwanda, Ghana, Zambia and Lesotho. For more information,
visit joinred.com.

    About The Global Fund to Fight AIDS, Tuberculosis and Malaria.

    Since its creation in 2002, the Global Fund has become the dominant
financer of programs to fight AIDS, tuberculosis and malaria, with approved
funding of US $15 billion for programs in 140 countries. The Global Fund
supports programs based on agreed performance targets and disburses money in
response to proven results. At the end of 2008, programs supported by the
Global Fund have averted more than 3.5 million deaths by providing AIDS
treatment for 2 million people, TB treatment for 4.6 million people, and by
the distribution of 70 million insecticide-treated bed nets for the prevention
of malaria worldwide. For more information, visit www.theglobalfund.org.
(RED)(TM) is the Global Fund's largest private sector contributor. For more
information, please visit theglobalfund.org.


For further information:

For further information: Katie Hammond of unlockPR, +1-323-933-6800,
ext. 6, katie@unlockpr.com, for Bugaboo International Web Site:
http://www.joinred.com                 http://www.bugaboo.com               

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