Open Text's Artesia Digital Asset Management (DAM) Solution To Manage All
Marketing Assets in One Location
CHICAGO, March 19 /CNW/ - Open Text(TM) (NASDAQ: OTEX, TSX: OTC), a
global leader in enterprise content management (ECM), today announced that
GNC, the largest global specialty retailer of nutritional products, has
selected Open Text's Artesia Digital Asset Management (DAM) solution to manage
corporate content and marketing materials; and to streamline creative workflow
Headquartered in Pittsburgh, PA, GNC has more than 4,800 retail locations
throughout the United States (including more than 1,000 franchise and 1,200
Rite Aid store-within-a-store locations) and franchise operations in 48
international markets. GNC was seeking a digital asset management system that
could manage all of its marketing and advertising collateral in one location
that was easily accessible.
With Artesia DAM, GNC will be able to more effectively manage its content
and collateral from the production of email and Web campaigns; to posters,
postcards, catalogs, signage, brochures, newspaper, and print advertisements.
Additionally, Artesia's creative desktop will help GNC keep better track of
its logos, fonts, and images all in one location.
"GNC is taking a significant step by choosing to consolidate all of its
marketing assets so that all corporate users can access relevant content,"
said Scott Bowen, President of Artesia, The Open Text Digital Media Group.
"With Artesia DAM, GNC will now have access to faster, easier and more
flexible methods of identifying and utilizing the digital content it requires
for its campaigns, so it can concentrate on the core focus of its business -
keeping people healthy."
For more information about GNC, please visit: www.gnc.com.
About Artesia, The Open Text Digital Media Group
Open Text, an enterprise software company and leader in enterprise
content management, helps organizations manage and gain the true value of
their business content. For more information about Open Text, please visit:
Artesia, The Open Text Digital Media Group provides leading enterprise
Digital Asset Management (DAM) solutions that help companies manage their rich
media content for more efficient, collaborative, consistent, and creative
marketing and production workflows. For more information, go to:
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