Globe Electric the Bright Choice for Concordia Case Study

    MONTREAL, Sept. 21 /CNW Telbec/ - Leading North American manufacturer of
consumer lighting and electrical products, Globe Electric Company Inc., is
partnering with Concordia University for an important and exciting project.
Fifty International Business Law students from the John Molson School of
Business are being given the chance to try their hands at developing
international business plans.
    The students will be challenged to conduct feasibility studies for the
entry of Globe into 13 currently unoccupied international markets. They will
have to take into consideration Globe's current corporate structure as well as
the new markets' legal, cultural, and financial environments.
    Advances in technology have made the global marketplace smaller than ever
before. To be successful, students will need to understand their country's
laws and structure and they will have to maintain a global perspective - a
crucial skill in today's business world.
    "We are very pleased to be able to help create such an important learning
experience," says Edward Weinstein, President and CEO of Globe Electric. "Many
students don't get the opportunity to move beyond the classroom, thereby
missing out on critical training. With this project, Globe is allowing this
valuable learning to take place."
    Globe will be opening the doors of its Montreal office to these students
to allow them to tour the facility and speak to Globe managers from various
departments. Representatives from all areas of Globe, including, marketing,
product development, logistics, IT, sales, and finance will be available to
answer questions and provide guidance.

    About Globe

    For 75 years, Globe has been an innovative leader in the residential
lighting and electrical industry. Globe develops tailored, category-focused
programs that provide highly effective retail solutions for some of North
America's largest retailers. Dedicated to the development, education and
promotion of energy saving products and technology, Globe offers consumers a
variety of ENERGY STAR(R), easy-to-use everyday product solutions that can
make a real difference. With more than 5,000 products covering 16 product
lines, Globe is uniquely positioned in the industry to deliver product value
and innovation. Globe can be found at

For further information:

For further information: Nili Berner, Marketing Communications
Specialist, Globe Electric, (514) 694-0444, ext. 261,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890