Executions Include Real Life Clients, Globe Editorial and Sales Staff
TORONTO, Oct. 3 /CNW/ - The Globe and Mail has launched a new trade
marketing campaign featuring striking black and white photographed images of
real life media mavens who stand apart from the crowd.
The campaign is comprised of a series of individual photographs featuring
real life Globe and Mail newspaper, magazine and digital advertising clients,
members of The Globe's editorial team and The Globe's advertising sales staff.
The consistent visual element throughout the campaign is that all subjects
display their bare hands printed with a key message. The visual device of
hands is used to create a connection between clients' needs and Globe team
members who have a passion for their roles at The Globe.
Over the next 12 months, the campaign will reveal how winning media
solutions are developed at The Globe, the result of a collaborative, marketing
oriented sales team who understand their clients' needs and provide access to
Canada's premiere editorial environment.
"The campaign recognizes the contributions of people who bring their
vision, passion and talent together to ensure that the client solutions we
provide achieve desired results with flawless execution," said Andrew
Saunders, Vice President, Advertising Sales, The Globe and Mail. "We offer a
supportive, creative and fully integrated cross-platform environment that is
unparalleled in our industry. This campaign is compelling because the stories
behind the real people tell it best."
The series was launched this week featuring two media mavens. Globe Style
expert Amy Verner's message "I want fashion forward", describes her cutting
edge approach as she writes about how Style affects our lives. Also featured
is account manager Sabrina LaRosa with MediaEdge:CIA, who worked with The
Globe Sales Team to achieve results for the Ontario Tourism Marketing
Partnership Corporation. Her 'handprint' message is "I want collaboration."
The advertising campaign will be executed with in-house ad placements in
The Globe, print advertising in Strategy, Marketing, and online in the Media
in Canada, Marketing Daily and Stimulant e- newsletters.
The advertising creative was developed by Toronto ad agency BLACK, The
Globe and Mail's Trade Marketing AOR, photography is by Curtis Lantinga
Photography Ltd., media managed by Gaggi Media, and public relations by
The campaign is supported online at GlobeLink.ca, The Globe's Trade
Portal. To read a personal essay by Amy and her approach to Style, see
www.globelink.cs/amy. To see how Sabrina and The Globe's Sales Team created
results for the Ontario Tourism Marketing Partnership Corporation visit
The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multimedia company, which also owns CTV Inc.,
Canada's number-one private broadcaster.
For further information:
For further information: Jennifer Hills, (416) 969-2669,