Globalive Wireless harnesses the power of conversation with WIND Mobile

    WIND Mobile will change the way Canadians experience wireless

    TORONTO, Aug. 10 /CNW/ - Today welcomes the first of many steps towards
change in the Canadian wireless market. At a private employee event today,
staff at Globalive Wireless were introduced to WIND, the company's
much-anticipated new brand name.
    "Today, we get one step closer to offering Canadians more choice,
innovation and affordability when it comes to their wireless provider by
bringing an already-recognized global wireless brand to Canada," said Anthony
Lacavera, Chairman of Globalive Holdings. "WIND is an established and growing
brand with a successful history of over 10 years in two large European
markets, and Canadians will benefit from the economies of scale of this
relationship. By choosing the same brand name, we are able to not only
leverage WIND's challenger status, but also its operational intelligence and
    WIND is currently being developed based on feedback from Wireless
Soapbox, which has shown that Canadians are frustrated with their current
carriers. WIND is harnessing this power of conversation by meaningfully
engaging customers in the co-creation of a better mobile experience. This
direct challenge to conventional mobile service models aligns the company to
the challenger status of the WIND brand and recognizes and celebrates the
power that customers have, representing the positive change in mobile.
    "This is an exciting day for wireless in Canada and a historic moment for
our company," said Ken Campbell, CEO of Globalive Wireless. "WIND is founded
on the power of conversation and we believe that through a healthy dialogue
with our customers, we can create a wireless service that will surpass our
competitors' current offerings. It's time to raise the bar for wireless
service in this country and make Canada's wireless services comparable to the
likes of Europe and the United States."
    WIND is already growing fast. Starting today, WIND is actively looking to
immediately fill 300 positions in customer service and up to 2000 more
positions within the next 12 months. More information about current employment
opportunities and how to apply can be found at
    Built on the values of Dialogue, Simplicity, Control and Value, WIND will
set a new standard for customer service in the Canadian wireless market.

    -   Dialogue: WIND will constantly be talking to its customers. This
        communication will influence the choice of phones to offer, the plans
        and even the type of people hired to work at the company. By showing
        a willingness to talk to customers, WIND will be in touch with what
        they want and thus, be able to offer the products and services that
        they need and desire.

    -   Simplicity: WIND will make things easier for customers. Bills will be
        easy to understand. Customer service staff will be knowledgeable and
        able to explain things in a friendly, straightforward manner.

    -   Control: Through customer dialogue and simplified customer
        experience, customers will feel that they are in control of their
        wireless experience. It means customers have been listened to and
        know what to expect. Things like the flexibility and freedom of no
        contracts. Or the feeling that enjoying great service at WIND is
        simply that, great service - not hidden fees and charges waiting to
        come their way. Ultimately, control is proof that WIND respects the
        customer as an equal in the conversation towards building a better
        wireless offering.

    -   Value: WIND wants customers to feel valued and wants to ensure
        wireless is more attainable for Canadians. That's why customers won't
        be charged for things that don't cost the company money, like system
        access fees. It's the way things should be - a variety of services at
        no extra cost.

    "Today, we get one step closer to being able to offer Canadians more
choice when it comes to their wireless provider," said Lacavera. "I'm
confident with the management team we've put in place at WIND under Ken
Campbell's leadership we can help make a positive impact on the wireless
industry in Canada. WIND's leadership team is comprised of Canadians with
global telecommunications experience who are working around the clock to bring
their expertise to our company and our customers."
    WIND has also launched the first stage of its online community,, which serves as an introduction to the brand and an online
forum for discussion. The site houses the WIND Mobile Blog which is authored
by employees and the Community, a forum where Canadians can share their ideas
for a better wireless company and converse about wireless topics directly with
WIND Mobile. will also link to WIND's Twitter feed and the WIND
Facebook page. Both will offer updates on WIND service, news and announcements
about the brand and offers Canadians the opportunity to continue the
conversation on various social platforms. Canadians can join the conversation
    WIND is currently on target to launch in key markets in late 2009 and
will continue to launch services across Canada in 2010. Service will operate
on an all-IP HSPA network, which will pave the way to an LTE network in the
future. Using this format will enable Canadian customers to have first-class
wireless service and access to a broad choice of devices available to purchase
exclusively from WIND.

    About Globalive Wireless Management Corp. and WIND Mobile

    Globalive Wireless Management Corp. is a subsidiary of Globalive
Holdings. The company will provide voice, text and data services to Canadians
under the brand name WIND on a next-generation wireless network and is
committed to offering a level of wireless service presently not available in
Canada. WIND is built on actual conversations that are happening with
Canadians who are passionate about wireless and creating a better mobile
offering nationally. For more information about WIND Mobile, please visit

    About Globalive Holdings

    Globalive Holdings is a leading provider of telecommunications solutions
in Canada and internationally to the consumer, business and hospitality
markets. The Globalive companies include: Globalive Wireless Management Corp.,
Yak Communications, One Connect, Canopco and Globalive Carrier Services. For
more information:

    About WIND

    Wind Telecomunicazioni SpA (Wind) is a leading operator in the fixed line
and mobile telephony sectors with sister operations in Italy and Greece. With
16.9 million mobile subscribers, Wind is the fastest growing mobile operator
in Italy. Wind serves 5.2M mobile customers in Greece. In Canada WIND will
leverage this global success and knowledge to the benefit of Canadian
customers. Wind is controlled by Weather Investment SpA which is controlled by
the Sawiris family.

For further information:

For further information: or to schedule an interview, please contact:
Lisa Libin, GCI Canada, or (416) 486-5907, Cell:
(647) 328-6124; Ashley Curran, GCI Canada, or
(416) 486-5923, Cell: (416) 578-2214; For interviews with Anthony Lacavera,
please contact: Micha Goddard, Narrative Advocacy,, or (416) 644-4122 ext. 3277, Cell: (905)

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