Canadians, It's your turn: Website gives Canadians a forum to reveal what
they desire from the country's next major wireless provider
Globalive Communications Corp. CEO to be an active participant in online
TORONTO, Sept. 4 /CNW/ - Today, Globalive Wireless Management Corp, took
a very unique approach in becoming Canada's next major wireless provider by
asking Canadians to share their thoughts, ideas and opinions about wireless
services on a first-of-its-kind website, www.WirelessSoapbox.com.
"WirelessSoapbox.com is about starting a dialogue with people who care
about wireless in this country and are invested in making sure the next
provider gets it right!", said Anthony Lacavera, Chairman and Chief Executive
Officer of Anthony Lacavera, Chairman and Chief Executive Officer of Globalive
Wireless' affiliate company Globalive Communications Corp. "We are going to
give Canadians the best wireless service in the country, so we're exploring
their likes, dislikes and, basically, what they want to see from Canada's next
"We're asking everyone with an opinion on wireless to get up on our
'wireless soapbox' and we plan to use what we learn to build a smarter and
more informed new Canadian wireless company."
Through www.WirelessSoapbox.com, Globalive is hoping to hear from a wide
range of Canadians on everything from what their ideal cell phone plan looks
like to their biggest pet peeve about their current monthly cell phone bill.
Globalive is also hoping to hear from technically savvy 'arm-chair engineers'
who are interested in sharing their advice on network design and architecture,
wireless vendors and supplier relationships.
Distinguishing themselves further from the incumbent phone companies,
Lacavera will himself be an active participant in the online forum
discussions. In addition to the forum, www.WirelessSoapbox.com will also
feature a blog, surveys, quick polls, RSS feeds, widgets and have an off-site
presence including Facebook and Twitter.
The idea for the unique new website emerged organically: "After the end
of the wireless auction, I spent days calling customers from Vancouver to St.
John's to ask how they felt about their cell phone service and I was amazed at
how much people had to say," said Lacavera. "Wireless is an issue that
Canadians are extremely passionate about, because they have a true stake in
Globalive Wireless Management Corp. was successfully declared a
provisional winner of sufficient spectrum to build a new cross country
wireless network (with the exception of Quebec) in Industry Canada's recent
wireless spectrum auction,which concluded May 27, 2008. They have now paid in
full for those licenses and intend to build out offerings that will provide
more choice and feature rich offerings to Canadians.
The auction was initiated by the federal government to increase
competition in Canada's wireless market. The reasons that led to the auction
- Higher prices - Canadians pay an average of 60% more for mobile
wireless services than Americans according to the Telecommunications
Policy Review Panel (Final Report, March 22, 2006)
- Fewer services - Canadians are losing out on high-tech mobile
services. These services are becoming an integral part of modern
business life (such as lightning fast internet connections,
video-conferencing, video and TV steaming, and interactive
application sharing) are not being introduced in Canada at the same
rate as the rest of the world
- Low penetration - Only 58% of Canadians have a wireless device, such
as a phone, compared to the United States where more than 77% have a
wireless device and other industrialized countries, such as the UK
and Hong Kong, where the number is over 100% (The Economist's Pocket
World in Figures, 2007 edition)
Globalive Communications Corp., based in Toronto, Ontario, Canada, has
grown rapidly to become a leading provider of telecommunications solutions
globally. Globalive develops and delivers innovative applications and
first-rate tailored telecommunications services to a wide range of clients in
the consumer, enterprise and hospitality segments worldwide. Globalive
services over one million customers with brands such as Yak, Canopco and
Globalive Wireless Management Corp.'s ownership includes leading
international wireless operator Orascom Telecom Holding S.A.E.
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