Global games giant expands into Canada, rocks Toy Fair

    Imagination's line up of board, DVD games talk of the show

    TORONTO, Jan. 25 /CNW/ - Outstanding sales and a growing market have
prompted international games giant Imagination to set up shop in Canada,
making sell-out sensations like Deal or No Deal, Who Wants To Be a Millionaire
and Press Your Luck available direct to retailers from Vancouver to Halifax
for the first time in the company's history.
    "It's going to be an exciting year for game buyers in this country," says
Jean-Paul Teskey, Director of Imagination's new Canadian operations, "and it
all starts this weekend with our debut at the 68th Canadian Toy and Hobby Fair
in Toronto."
    Teskey says Imagination's hugely successful DVD games like Family Feud
and board game classics like Urban Myth will be joined in `08 by Frogger and
Planet Earth DVD Board Game, an exciting new title made from 90% post-consumer
recyclable material.
    "Planet Earth is a fantastic game that challenges the whole family to
work together and save the planet," Teskey says of the DVD board game based on
the Emmy Award-winning BBC nature documentary that has sold in excess of
1 million copies worldwide and holds the record for being the most-watched
cable TV event of all time.
    "Frogger and Planet Earth are the perfect additions to our roster of
other great DVD and board games - a list that includes best-selling titles
like Dance Dance Revolution, Battle of the Sexes and Fact or Crap."
    Imagination's decision to jump into the Canadian market with both feet is
the latest in a series of global expansions by the Australian-based company.
In Canada, annual retail game sales total $167 million and the market is
hungry for the kind of family-oriented DVD and board game titles Imagination
is known for producing.
    The company's new Canadian presence will complement existing operations
already spanning the globe. Imagination currently has offices in the US,
Europe, and Australia; its products are available in over 85,000 retail
outlets worldwide and it employs over 120 people.

    Imagination International Corp. (IIC) creates, produces and distributes
the most compelling interactive entertainment in the world. Celebrating
24 years in business in 2008, Imagination has interests in traditional games
and puzzles, DVD games, mobile phone games, interactive television and digital
media production. Imagination uses patented DVDi technology (DVD Game Pro) to
produce award-winning products and bring family and friends together.

    To learn more about Imagination and its exciting line-up of products,
visit us January 26, 27 and 28 in booth 507 at the Canadian Toy & Hobby Fair -
or point your browser to

For further information:

For further information: about Canadian operations or to arrange an
interview, please contact: Scot Magnish, Communications, (519) 476-7030,

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