- Virgin Mobile's RE*Generation Phone to raise $200,000 for homeless and
at-risk youth programs

- Virgin Mobile and Virgin Unite announce $100,000 donation to Montréal's   
Dans la rue

MONTRÉAL, June 10, 2011 /CNW/ - At the opening of their first Canadian flagship store today, Virgin Mobile was joined by Virgin Group founder Sir Richard Branson, Glee star and Virgin Unite ambassador Cory Monteith and Québec pop sensation IMA to introduce the RE*Generation Samsung Gravity 3 phone.

The limited edition RE*Generation Samsung Gravity 3 phone is up for grabs starting today, and $15 from the sale of each phone will be donated directly to the RE*Generation movement on behalf of Virgin Mobile and Samsung. Together, they expect to raise $200,000 for the RE*Generation movement to support homeless and at-risk youth programs across the county.

Even better, $100,000 of the funds will go directly to Montréal charity Dans la rue to keep their iconic outreach van on the road for a full year.  The latest partner for the RE*Generation movement, Dans la rue is a grassroots, community-based organization that works with street kids and at-risk youth aged 12 to 25.

"Initiatives like this are a perfect match for a business like Virgin Mobile. It lets us use our widespread reach to raise awareness about the issues of youth homelessness and inspire young people to get involved and create real change," says Sir Richard Branson, founder of the Virgin Group.  "I want to thank Samsung for their on-going support of the RE*Generation program and personally thank Cory and IMA for coming out to show their support."

The RE*Generation Samsung Gravity 3 is perfect for everything from hooking up to your fave social media accounts to sharing pics with your friends.  Plus, it gives you a warm feeling knowing that it helps raise funds and awareness for at-risk and homeless youth in our communities.  Full details on the RE*Generation phone can be found at

Inspiring to lend a helping hand

Monteith, Branson, IMA and 20 fans also spent time at the Dans la rue Day Centre earlier today to cook up a BBQ lunch.  Following a tour of the Day Centre and the lunch, the trio also spent some time signing autographs and chatting with their super-fans, each of whom spent three hours yesterday volunteering with Dans la rue to do some good before today's lunch.

"I love everyone for coming out to help me volunteer for a great cause," says Cory Monteith. "Today wasn't just about having fun, but about getting involved and volunteering at an amazing organization like Dans la rue to help homeless and at-risk youth in Montréal."

Jean Oelwang, CEO, Virgin Unite, said, "Cory is a dedicated and passionate ambassador and we're extremely grateful that he is giving his time to help us raise awareness of the issues that at-risk youth face, as well as encourage volunteering amongst his thousands of fans."

"It was so cool to not only meet Cory, Richard and IMA today, but also to have the chance to volunteer right next to them.  Programs like this are a great way to get involved and it's amazing to know that Cory Monteith actually knows what I did to volunteer," says Alyssa Moffatt, an excited fan who wrote an inspiring essay on volunteerism in order to win her spot at today's events.

Virgin Mobile's RE*Generation Movement

In early 2008, Virgin Mobile Canada and Virgin Unite, the non-profit foundation of the Virgin group of companies, joined together to create the RE*Generation movement and empower a generation to help its own.  We're bringing together organizations that care about Canada's homeless and at-risk youth and we're connecting them with people who want to help. RE*Generation is a movement to support solutions to youth homelessness and support at-risk youth programs in Canada.  To date, over $800,000 has been raised and dispersed to leading youth serving agencies across the country. The RE*Generation movement is working with a number of Canadian charitable partners to help get kids off the streets and onto a path for a brighter future. For more information visit or go to to sign up and join the movement.

About Virgin Mobile Canada

Virgin Mobile Canada rewards, entertains and connects like no one else, delivering the hottest phones on the hottest 4G network1.  Virgin Mobile Members also get access to must-see events, global roaming and award-winning service. 91% of Members would also recommend Virgin Mobile to a friend.

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide. Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at and Twitter at

About Virgin Unite

Virgin Unite is the non-profit foundation of the Virgin Group. We unite people to tackle tough social and environmental problems in an entrepreneurial way. Our aim is to help revolutionize the way businesses, government and the social sector work together - driving business as a force for good.  This is based on the belief that this is the only way we can tackle the scale and urgency of the challenges facing the world today. Virgin Unite's overheads are covered by Sir Richard Branson and the Virgin Group, meaning that 100% of additional donations received go direct to the frontline where they are needed most. For more information please visit Follow us on Twitter





SOURCE Virgin Mobile Canada

For further information:

For more information, please contact:       Sophie Merven
Tel.: 514-395-0375 ext. 239
Mobile: 514-266-7963
For more information on Virgin Unite, contact:       Jodie Dalmeda, Virgin Unite


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