GlassBOX Television Launches Music Television Channel on Rogers Cable This Fall

    AUX Expands From a Web Destination to a Full 24-hour Music TV Channel

    TORONTO, June 17 /CNW/ - GlassBOX Television will launch its
cross-platform AUX music channel as a new digital specialty on Rogers Cable
this fall. AUX launched last November as a video-rich Web destination at Currently, viewers can tune in online or watch AUX programming
during a weekly two-hour sneak peek Mondays at 9 p.m. ET on BiteTV, GlassBOX
Television's award winning multi-platform channel.
    AUX is Canada's music discovery destination. Now with broad-based
television carriage, AUX is 'Real Music Television,' bringing its audience
music-themed journalism, current affairs, news, charts, videos, films and
documentaries focused on the best rising artists and renowned musical
groundbreakers from Canada and around the world. GlassBOX Television received
CRTC approval for a category 2 specialty television license for AUX this past
    "We are delighted to be launching AUX on Rogers as a key next step in our
strategy to bring our unique brand of music television to audiences across
Canada," said Raja Khanna, Co-CEO GlassBOX Television and Founder and
President of AUX. "We've had tremendous reaction from the music industry,
artists and viewers on the important void AUX is filling. Canada is a hotbed
of musical talent, innovation and culture and we are bringing that energy to
screens across the country."
    AUX will debut on Rogers Digital VIP, a service enjoyed by the majority
of Rogers Digital Cable subscribers. It will be available at no extra cost to
Digital VIP subscribers, with placement on the same tier as some of Canada's
most popular digital specialty channels; one of which is GlassBOX Television's
BiteTV, recently added to the Rogers Digital VIP package. BiteTV is currently
available on Rogers channel 322. BiteTV is also available on a host of other
television service providers across Canada including Bell TV, Cogeco, Telus
and others.
    ExploreMusic with Alan Cross, interview and current music events show
Volume, MasterTracks hosted by acclaimed producer Moe Berg, and urban music
magazine show Cypher are just some of the AUX original series on AUX. AUX is
also partnered with two of Canada's most trusted music authorities, bringing
Exclaim! TV's Garageland and CBC Radio 3's R3TV to all AUX platforms along
with special AUX reports on music news and events from around the world. Stay
tuned to for details about the launch this fall.

    AUX ( is what's next in music. It's an interactive,
cross-platform channel dedicated to showcasing new and established artists
while focusing on Canada's own. Launched online in November 2008, it features
a mix of music content including videos, live performance, artist interviews,
in-depth profiles, behind-the-scenes docs, news, and insider reports on top
industry events. AUX plans to be available anywhere its core audience of
18-34s wants it.

    GlassBOX Television Inc. ( operates cross-platform
broadcast and VOD channels that engage audiences across the globe with
targeted, multiple content streams. GlassBOX's first channel BITE TV
( has led the way in defining a new generation of multi-platform
interactive television services. Winner of the coveted International
Interactive Emmy Award for Best Interactive Channel, BITE TV is now available
on cable, satellite, IPTV and mobile carriers. Newly launched AUX, is Canada's
first and only interactive, cross-platform channel dedicated to emerging music

For further information:

For further information: For GlassBOX Television: Mary Powers, M. Powers
Communications, (416) 767-8692,; Graham Machacek & Assoc.,
(416) 575-2899,

Organization Profile

Blue Ant Media

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890