Glamour and Fashion Return to the White House, Jewelry Designer Loree Rodkin Becomes Part of US History

    NEW YORK, Jan. 20 /CNW/ -- For the first time in 50 years, fashion
returns to the White House. First Lady, Michelle Obama is the most visible and
revered woman in the world, she has quickly become an International role model
and fashion icon.


    In recent months there has been constant speculation on what and whom
Michelle Obama will be wearing.

    Enter jewelry designer, Loree Rodkin, who was selected for four key
moments; Election Night, The Inaugural Concert, Kids Inaugural Concert on The
Disney Channel and the Inaugural Ball. All pieces worn by Michelle Obama to
The Inaugural Ball will become part of the permanent collection of the
Smithsonian Museum. It is fitting that Michelle Obama selected a female
American based designer who attracts a clientele, which is strong,
hard-working, feminine, independent, fearless and outspoken.

    Undoubtedly, luxury brand strategists from around the world have had
their sights set on dressing this historical First Lady. However, Michelle
stayed true to her unique and independent voice by selecting Loree Rodkin's
designs. Mrs. Obama was introduced to the jewelry brand through Chicago's
premier luxury boutique Ikram, where she has been a longstanding client.

    "It's a privilege to be a part of history. Today the country has new
hope," states Loree Rodkin. "The First Lady is a symbol of hope, courage and
great style. I am honored that she has chosen my jewelry. Words cannot
describe the emotions I feel that Michelle Obama has allowed me to be a part
of this glorious moment."

    "For three years I have ended all of my emails with, 'CHANGE is the only
constant', it's fitting my designs are now associated with First Lady,
Michelle Obama."

    The Loree Rodkin collection is available nationwide at Neiman Marcus and
at specialty stores in Hong Kong, France, Italy, Russia, London, Greece,
Switzerland, St. Barts and free standing Loree Rodkin boutiques in Japan. For
additional store locations please visit

    Loree Rodkin

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Robyn Berkley of People's Revolution,
+1-212-274-0400,, for Loree Rodkin Web

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