Global Vertical Content Network Glam Media Ranked Number One for Women in
Canada, U.S. U.K and Germany
TORONTO, SILICON VALLEY, Calif., and NEW YORK, Feb. 2 /PRNewswire/ --
Glam Media, Inc. (www.GlamMedia.com), a vertical content network with more
than 900 publishers worldwide and a comScore Media Metrix Top 10 Web property,
today announced the continued success of Glam Media Canada
(http://ca.glam.com) after its first year of regional operations. Since
launching in Canada, Glam Media has run brand display advertising campaigns
for more than 100 localized brands including Alliance Films, CanWest, and
Glam Media Canada offers brand advertisers a better way to reach
authentic audiences on the Web within extremely targeted content verticals.
Glam Media Canada enjoys successful long-term relationships with direct
advertisers and local ad agencies, such as Marketel, MediaCom,
ZenithOptimedia, Media Experts and Genesis-Vizeum, giving them the chance to
reach the largest audience of Canadian women online. For brand advertisers,
Glam Media's unique targeting technology platform, Glam Evolution(TM), enables
vertical targeting of women by audience, content, primetime and placement and
provides brand engagement and hyper-targeting to maximize results.
Leveraging Glam Media's influential publisher and content network of more
than 900 worldwide publishers, Glam Media Canada offers geo-targeting for
brand advertisers and is establishing itself as key partner for brand display
advertisers in the region. Glam Media is number one in reach for women in
Canada with 8.8 million uniques and a ranking of 15 out of the top 100
Canadian properties, as reported by comScore Media Metrix.
"The reach of the Glam Media network to such a targeted demographic is
without match in Canada," said Maura Hanley, Managing Director at MediaCom
"Glam Media's model offers a platform to engage with passionate audiences of
women in Canada and is a strategic offering in the marketplace."
Glam Media is focused on providing brand advertisers sophisticated
solutions that offer both local targeting and worldwide reach," said Scott
Schiller, EVP of Global Marketing for Glam Media. "Vertical networks are
increasingly expected to demonstrate their value to brands seeking deeper and
more measurable engagement. Judging by the successful campaigns and strong
partnerships we've built in Canada, it's clear that our exemplary team has met
and exceeded these expectations in ways most networks cannot."
Glam Media's publisher network spans six channels, from Style to
Entertainment to Living to Family, and all-men's vertical, Brash.com. Glam
Media continues to expand its global footprint and is number one in reach for
women in the U.S., Canada, UK and Germany, and recently launched its
subsidiary in Japan. Canadian publishers include social-networking site
Nexopia, parenting site Yummy Mummy and others.
"A significant contingency of our audience of more than 1 million monthly
visitors are Canadian women, and we greatly appreciate the opportunity Glam
Media provides to create a personalized experience for them by surfacing
relevant regional advertisers," said Jodi Beck, Co-Founder & President,
womensforum.com. "We continue to be thrilled with the benefits that have
resulted from our association with Glam Media and consider them an invaluable
Jack Rotolo, recently promoted to Glam Media's Vice President of North
American sales, oversees Glam Media Canada in addition to U.S. regions. Glam
Media also announced a sales partnership with established Canadian media sales
firm B-Scene Media, Inc.
"B-Scene Media works with some of the top media brands in the Canadian
market, including Menshealth.com, Forbes, and UGO.com," said Brian Fields,
President, B-Scene Media. "Glam Media's targeted verticals will resonate well
with brand advertisers seeking the next level of brand engagement."
About Glam Media
Glam Media created and leverages a revolutionary new media
model--Vertical Content Networks--that brings brand advertisers to targeted
vertical audiences online. With more than 900 publishers worldwide, Glam Media
comprises Glam.com, a carefully curated network of popular and influential
lifestyle women's websites, blogs and magazines, and Brash.com, the newly
launched network catering exclusively to men. Glam Media's reach is deep and
far-reaching; it is a comScore Top 10 Web property--with a total reach of 61
million unique monthly visitors in the U.S. and 110 million uniques
globally--and is also a Top 10 Display Ad Publisher. Glam Media is backed by
Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher
Jurvetson, Walden Venture Capital and Information Capital. The company is
headquartered in New York City, New York and Silicon Valley, California, with
international offices in London, Munich, Berlin and Tokyo.
For further information:
For further information: Caroline Hacker of Glam Media, +1-650-270-2183,
email@example.com, Lane Buschel of The Morris + King Company,
+1-212-561-7454, firstname.lastname@example.org, for Glam Media Web Site: