Give your spring lingerie wardrobe a boost with Sears Canada's Bra Fitting Day

    Sears Canada offers free bra fittings to help Canadian women feel
    comfortable in their most neglected undergarment

    TORONTO, March 17 /CNW/ - According to Sears Canada, an estimated 70 per
cent of Canadian women wear the wrong size bra. On March 20th, Sears Canada is
encouraging women to renovate their spring wardrobe - beginning with finding
the perfect bra through a free consultation from a Sears Canada Bra Fitting
    Many women use March as a time to buy new spring clothes and accessories,
often ignoring the most important garment: their bra.
    "Buying a bra can be frustrating because the majority of women don't know
what their correct size is," says Liz Huha, Product Manager, Women's Intimate
Apparel. "Many women have been wearing the wrong size for years but don't
realize it because they have never been properly measured, or they don't have
annual fittings to ensure their size hasn't changed."
    Sears Canada's Bra Fitting Experts know that Canadian women come in all
shapes and sizes and finding the right size bra takes several steps. It's
important to visit a professional bra fitter annually to ensure you are
wearing a size and style that best suits your individual needs.

    Luckily, there are some telltale signs to help determine if a bra does
not fit properly:

    -  Spillage: Breasts should not spill out over the top, bottom or side of
       the bra, causing the dreaded "four-breast" effect

    -  Poking and Digging: Check that the underwire rests flat against the
       body and doesn't cut or dig into the skin which can cause pain and

    -  Band Riding Up: If the back strap rides higher than the bottom of the
       cups, you may be wearing the wrong band size

    -  Strap Discomfort: Your straps should never dig in leaving red marks
       that can cause discomfort

    -  Puckering: The cups shouldn't wrinkle or pucker. The bra should appear
       smooth underneath a T-shirt

    "If a woman notices any of these signs when wearing a bra, the bra needs
to be replaced and she should be re-fitted for her correct measurements," says
    "Women who wear a bra that fits properly will not only feel more
comfortable, they'll also feel more confident about their appearance."
    To find your perfect fit, visit a participating Sears Canada location on
March 20th to meet with a Bra Fitting Expert who can ensure, that this spring,
the most important part of your outfit is not neglected.
    For more information about Sears Canada including store locations, visit

    Sears Canada is a multi-channel retailer with a network of 196 corporate
stores, 178 dealer stores, 64 home improvement showrooms, over 1,850 catalogue
merchandise pick-up locations, 106 Sears Travel offices and a nationwide home
maintenance, repair, and installation network. The Company also publishes
Canada's most extensive general merchandise catalogue and offers shopping
online at

For further information:

For further information: Eliana Cugini, Sears Corporate Communications,
(416) 941-4426,

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890