Thanksgiving Officially Launches Canadian Giving Season -
CanadaHelps makes donating online easy
TORONTO, Oct. 7 /CNW/ - CanadaHelps (www.canadahelps.org), the only
charity that promotes and secures donations for more than 83,000 charities
across Canada, today announces the official start of the 2008 giving season by
reminding everyone that it's now a simple process to donate online to your
Donors use CanadaHelps to find a charity they're passionate about, make a
secure online donation and receive an e-tax receipt on the spot - all from one
easy to use website.
"Traditionally, Thanksgiving is the beginning of the formal charitable
giving season as donations begin to increase right up to the last day of the
year," said Owen Charters, executive director, CanadaHelps. "With a turbulent
economy, this year's donations are even more important because many charities
are experiencing increased demand for their social services while donors are
increasingly under greater financial pressure."
Besides the troubled economy, there are other Canadian trends impacting
donations across the non-profit sector. A significant issue is that although
overall donations are similar to past years, the number of donors is
decreasing. The challenge now is to engage more younger donors in philanthropy
as the current donor population ages.
Fortunately, there is some good news. For example, the emergence of
social media or Web 2.0 opportunities combined with online giving allows
charities to spread their word to a wider population and attract donations
from both local and distant donors.
CanadaHelps is a registered charity that encourages giving by making it
easy for donors to find 83,000 registered Canadian charities and make a
donation online. This national online resource makes giving to your favourite
charity or charities simple and secure with tools for donating via credit
card, a CanadaHelps gift card or even stocks, bonds and mutual funds. Donors
can find a cause they're passionate about from any of the 83,000 Canadian
charities. Split a donation between several charities and stay organized with
intuitive features and online tax receipts. CanadaHelps sustains operations
through a nominal 3 per cent transaction charge which covers credit card fees
and IT infrastructure costs. CanadaHelps also relies on philanthropic support
from Canadian corporations, charitable foundations and other generous donors.
CanadaHelps also supports charities by managing the online donation
transactions that originate on a charity's own website. Please visit
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