Give Peace a Chance

    LONDON, Sept. 30 /CNW/ - Forty Years After JOHN And YOKO Campaigned to
"Give Peace A Chance" in The Amsterdam Hilton 1969, YOTEL Announce "Bed Peace"
in Schiphol Airport 2008 Where the 3rd YOTEL Opens Airside on 30 September.
    In the 60's Britain exported creativity and innovation in fashion and
music around the world with the likes of Mary Quant and The Beatles. Today
that same spirit of entrepreneurism whether it be a Dyson or Body Shop,
    Drawn from the influences of Japan, airline travel and luxury yachts,
YOTEL are launching the start of their international expansion plan by opening
their first international hotel at Schiphol. YOTEL CEO Gerard Greene describes
YOTEL as "the iPod of the hotel industry. YOTEL delivers luxury at a great
price and is accessible to all. With the support of our partners IFA HR, we
are intent on taking this around the world, not only to airports but to city
centres where space is at a premium."
    YOTEL is a joint creation by YO! Founder Simon Woodroffe and YOTEL CEO
Gerard Greene. Inspired by an airline upgrade into first class, Simon saw the
potential to fuse the language of luxury airline travel with Japanese capsule
hotels to create a small but luxurious cabin. With Gerard at the helm of the
company, this vision was translated into today's reality.
    YO! Founder - Simon Woodroffe adds - "the radical approach of the YOTEL
brand with the signature formula of innovation and entertainment fits well
with Amsterdam Airport Schiphol's vision and is another step on our way to
taking the spirit of YO! across the world so that everyone can 'Get their
    The 57 cabin YOTEL is located inside Schiphol's terminal - Bookable from
a four hour minimum with either standard, premium or family cabin options,
YOTEL Schiphol's cabins feature free WiFi and flat screen TV's. Each cabin
comes with a hand-made bed for the best sleep ever and an en-suite bathroom
complete with a monsoon rain shower. The finishing touch is the relaxing
purple mood lighting. Prices start from EUR35.
    YOTEL has the on-going investment support of Kuwait-based IFA Hotels &
Resorts (IFA HR) as they move forward with their expansion plans. Talal Jassim
Al-Bahar, Chairman and Managing Director of IFA HR stated, "We are very
excited about the opening of the first international YOTEL. YOTEL is different
from other investments we have in the hotel sector and we truly believe it
represents the future. It is a brand that is going to grow exponentially in
the next few years."
    Commenting on the new addition, Eric-Paul Dijkhuizen, Managing Director
of Schiphol Group's Consumer Business Area says, "Schiphol are intent on
bringing the very latest world innovations to Amsterdam Airport Schiphol where
our goal is to be an Airport City within a City in our own right."

    Note to Editors:

    A picture accompanying this release is available from the European
Pressphoto Agency (EPA) at


For further information:

For further information: YOTEL: UK, Georgina Coates or Alex Frith -
Threepipe,, +44-20-7632-4800; OR Jo Berrington - YOTEL,, +44-207-100-8015 or +44-7894-640093

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